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During a challenging year for all, Peerless Production Group (PPG), a North Texas-based entertainment company, wanted to bring a little holiday magic to the DFW Metroplex by offering Radiance! A Holiday Light Spectacular. Beginning in August, PPG enlisted Cooksey’s help to promote the event, three drive-through light shows in Frisco, Decatur and Weatherford, across the North Texas region.
Cooksey helped develop and implement a robust campaign to generate buzz and awareness of the event and to boost ticket sales, including print advertising, radio and TV commercials, paid and unpaid social media campaigns and graphics, media relations, and community outreach, among many other strategic deliverables. To date, prominent media coverage of the socially distanced holiday experience has appeared across outlets like The Dallas Morning News, ABC-8 WFAA, Fox-4 KDFW, NBC-5 KXAS, CBS-11, Lifestyle Frisco, Texas Monthly and CultureMap.
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New Clients Enlist Cooksey’s Expertise
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In addition to Radiance!, Cooksey is honored to have been selected as a public relations and marketing services partner for these new clients in recent months:
- Credit Union of Texas, a North Texas-based nonprofit, member-owned financial institution that provides a full range of financial services to its more than 141,000 members nationwide. Begun in 1931 by a group of Dallas teachers, Credit Union of Texas has grown to over $1.4 billion in assets. In addition to its proven track record of personalized service, the institution is actively committed to volunteerism, community sponsorships and financial education across the DFW Metroplex.
- Haven Diagnostics, a New York-based infectious disease risk analytics company that use AI-enabled, agent-based modeling software to assess infectious disease risk in workplaces, provide recommendations on how to reduce risk further, and communicate these findings and reinforce important behavior among employees. Haven’s certifications and personalized risk models have been implemented across the U.S. in over 4 million square feet of commercial office space to date.
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Cooksey Helps Clients Win Big
at MarCom Awards
Cooksey Communications recently received two Platinum and one Honorable Mention in the 2020 MarCom Creative Awards, a prestigious international marketing and communication competition.
P L A T I N U M
- Strategic Communications (Communications/Public Relations) – City of Fort Worth: Cooksey helped develop and implement a robust public awareness campaign to emphasize the importance of masks in slowing the spread of COVID-19. This included the delivery of multiple PSAs, a microsite in both English and Spanish, downloadable posters and other creative assets customized for every Tarrant County city, print, outdoor and digital advertising, paid and unpaid social media, media relations and community outreach.
- Digital Media (Website) – Title Partners – Cooksey was honored for its design of the Title Partners website. Cooksey refreshed titlepartnersllc.com, creating a visually enticing, fully responsive web platform that showcases the title and escrow company’s services, team and locations.
H O N O R A B L E M E N T I O N
- Video/Audio (Video/Film) – Gabriel, Roeder, Smith & Company (GRS) – The national actuarial and benefits consulting firm Gabriel, Roeder, Smith & Company engaged Cooksey to produce a video on GRS Foresight, a comprehensive stress testing and solution-driven modeling tool for public sector retirement programs. The short video was developed for educational purposes at client presentations, speaking engagements and on the GRS website.
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Randy E. Pruett was promoted to senior vice president and account manager in October. As the lead account manager for Cooksey client the Bell Fort Worth Alliance Air Show, Randy was recently invited to speak on an International Council of Air Shows (ICAS) virtual panel, “Marketing Air Shows in a Post-Pandemic Environment.” As part of that panel presentation, he highlighted the unique challenges faced and innovative marketing and PR efforts employed for the 2020 event, North Texas’ first drive-in air show experience.
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Mary Kate Jeffries joined Cooksey in November as an account manager. Before joining Cooksey, Jeffries worked in-house, developing content and coordinating public relations campaigns for numerous luxury resort properties, in addition to more than 15 years of previous PR agency experience. Her experience ranges across numerous industries, including hospitality, retail, consumer packaged goods, B2B/professional services and public affairs.
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Allison Chvojan was promoted to account supervisor in November. She serves clients such as Hillwood, Title Partners, the City of Fort Worth’s “Wear a Mask” public awareness campaign, The Real Estate Council (TREC), the City of Plano, Tarrant Regional Transportation Coalition (TRTC) and Toyota Music Factory.
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About Cooksey Communications
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Founded in 1994, Cooksey Communications is a Texas-based, strategic communications firm that specializes in issues-related communications for government/economic development, transportation/water, energy and education clients, and strategic communications for professional services, real estate/development, retail/hospitality/consumer and nonprofit clients. Cooksey repeatedly has been named one of the top public relations agencies in the Dallas-Fort Worth Metroplex by the Dallas Business Journal. For information, visit www.cookseypr.com. |
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