Meme against the machine 🐙
Just over three years ago, I asked a friend to send over any articles they could find about internet culture, memory and political resistance in the run up to Chile’s 2017 Presidential election. My research took a different course, but I was glad this week to stumble upon a paper and podcast on Anime Against Neoliberalism in Chile. It touches upon some fascinating themes:
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How tech can enable non-elite narratives to transcend borders and challenge ruling ideas (a 21st Century reboot of the Chilean saying ‘the newspapers are theirs, the walls are ours… plus Dragonball Z)
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The (perhaps) unique capacity of memes to entrench sub-rational truths and spread counter-memories (i.e. understandings of the past that challenge dominant narratives).
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The positive flipside of internet culture’s capacity to drive political change. The documentary Feels Good Man, about Trump and Pepe the Frog, elucidate the darker aspect of this power.
It can be so easy to get caught up in debates around big tech - such as whether Biden will embrace or stand up to Silicon Valley lobbyists - that we can lose sight of the power of grassroots civic tech to enact change. This can be to provide safety, such as Rio de Janeiro's crowdsourced apps keeping people out of the way of stray bullets, or the many ways to support good causes remotely through digital activism (which this paper defends against the pejorative name ‘slacktivism’).
The question going forward is; ‘how do we amplify grassroots digital activism whilst reigning in extremism and disinformation?’. Three interesting perspectives this week are:
If nothing else, we can hope for the memes to keep flowing.
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