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A publication of the Nebraska Beef Council for its industry stakeholders.
December 2020

Drool Log - ‘Twas The Night Before Beefmas

Beef Back on TV This Holiday Season

Launched during the Hallmark Channel’s Countdown to Christmas, the famous Beef. It’s What’s For Dinner. Drool Log was the main attraction during the commercials, which began running the week of November 16 and are ending on December 26. During this period, the Beef. It’s What’s For Dinner. commercials are scheduled to run in more than 50 showings. The Checkoff-funded spots aired during highly popular timeframes, including movie “premiere” showings, the ever-popular “Thanksgiving Day Marathon” and the highly coveted “Countdown to Christmas” weekend spotlight.

Additionally, new videos for the holiday season will be used locally in Nebraska to promote beef through all social media platforms and digital channels. Here are some of the Beef Checkoff’s holiday videos:

This update is designed to inform Nebraska's producer leaders about Beef Checkoff activities in our state. Please forward or share this information with your neighbors at local meetings, auctions or the coffee shop!
NBC Board of Directors
Ivan Rush - Scottsbluff
Rosemary Vinton-Anderson - Whitman
Doug Temme - Wayne
Jim Ramm - Atkinson
George Cooksley - Anselmo
Michele Cutler - Elsie
Buck Wehrbein - Waterloo
Gregg Wiedel - Hebron
Jeff Rudolph - Gothenburg
NBC Staff
Ann Marie Bosshamer - Executive Director
Adam Wegner - Director of Marketing
Mitch Rippe - Director of Nutrition & Education
Doug Straight - Director of Industry Relations
Linda Barton - Office Manager
Pam Esslinger - Administrative Assistant
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Nebraska Beef Council, 1319 Central Ave, Kearney, NE  68847

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Nebraska Beef Council · 1319 Central Ave · Kearney, Ne 68847 · USA

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