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Integrating digital and social media into your PR campaign can produce astronomical results. This month, we're sharing examples of the power of integrated PR and why it's a must for any business looking to boost their profile.
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In case you missed it, we conceived, named, executed and launched a podcast for Paths for All. #MindtoWalk delivered 7,549 web hits, 2,172 downloads in one month, while also reaching 825,000 people through an integrated PR campaign.
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We love working on digital campaigns which boost our clients' online profiles. This month's highlight comes from our project work with Scotianomics which drove more than 41,000 visitors to its website in just two weeks.
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We chatted with Holyrood PR's November intern, Lauren Del Fabbro, to find out about what drives and interests her – and why she is interested in the PR Industry, as well as her top social media accounts to watch!
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Another standout is the interview we secured for Scottish Water with STV’s environment correspondent Laura Piper – resulting in a two-minute broadcast feature on STV News at Six (among other hits). How did we do it? By tapping into the news cycle!
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