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It should come as no surprise that data is not yet strategic for many organizations. Business is already complex enough: When setting a company strategy, there are customers to satisfy, competitors to fend off, uncertain regulatory environments to accommodate, and skills gaps that must be closed. Plenty of great ideas — including carbon neutrality, diversity, social responsibility, new technologies, and yes, data — compete for resources and attention. Many success stories confirm data can add enormous value, but it is hard to know where data fits.
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