2020 Takeaways, 2021 Predictions and a Holiday Treat
December 2020
2020 IN 4 NUMBERS
CPG eCommerce was already growing at a rapid pace, but COVID-19 accelerated its growth across the globe. CPG brands and retailers have had to evolve rapidly and will need to stay at the forefront of change to maintain momentum and sustain profitable growth in the coming year. As we navigate out of the pandemic, here are four numbers from 2020 that every CPG marketer should know.
U.S. online grocery sales for delivery and pickup hit a record $7.2 billion in June, a 9% increase over May, which set the previous record at $6.6 billion (Digital Commerce 360).
Retail platforms had a massive global traffic increase between January 2019 and June 2020, surpassing even holiday season traffic peaks. Overall, retail websites generated almost 22 billion visits in June 2020, up from 16.07 billion global visits in January 2019 (Statista).
In May, BOPIS (buy online pick up in store) grew by 195% year-over-year. Curbside pickup rose 208% between April 1 and 20 compared to the same period in 2019 (Range Me).
During the third quarter of 2020, Amazon generated total net sales of nearly $96.15 billion, surpassing the $69.98 billion in the same quarter of 2019 (Statista).
WHAT ARE YOUR 2021 PREDICTIONS?
We'd love to hear your two cents on what you think the new year has in store.Let us know your predictions to enter a drawing fora $100 Amazon gift card.
ENTERTAINMENT IS THE NEW CPG CURRENCY
During the COVID outbreak, we learned that consumers are trading brands for the sheer novelty or fun of it. In fact, nearly 73% of consumers reported trying a new product or new brand because it seemed fun or entertaining. This is a huge opportunity for CPG brands to use fun to inspire trial and loyalty among consumers, and what better time to have some fun than during the holidays? Read our CEO, Jennifer Silverberg's recent article for a few quick ideas to consider this month!
A MUST-HAVE HOLIDAY TREAT
A cup of cozy hot cocoa is the perfect way to warm your body and soul this holiday season. CLICK HERE or on the ad below to add this hot cocoa and marshmallow duo to your favorite online cart.
