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Special Report
Brand Live Stream
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Kevin Best, Contributing Editor, BrandStorytelling.tv
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Spotlight
Highlighting Brands Innovating with Live Streaming
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LiveXLive Presents: Stay Driven With Porsche
Celebrity/Influencer: Emily Vu, India Shawn, and Kiiara
Brand: Porsche
Platform: LiveXLive
Views: N/A
Date: December 3, 10, 17
Porsche has partnered with the livestream company LiveXLive (pronounced Live “by” Live) to create a three-episode series showcasing both their Taycan Turbo and emerging musicians. The episodes focus on the journeys of three rising female performers: Emily Vu, India Shawn, and Kiiara.
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Brand Bites
Recent Live Streams from Top Brands
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NFL Game to be Aired on Amazon instead of National TV
Brand: NFL
Platform: Amazon Prime, Twitch
Reach: N/A
Time: Dec 26
A recent extension of a deal between Amazon and the NFL back in April has given Amazon its first “exclusive” weekend football game. The San Francisco 49ers and Arizona Cardinals game on December 26th will still be able to be viewed on local channels in Arizona and Northern California, but national viewers will only be able to see it on Amazon Prime Video and Twitch. While Amazon will continue their exclusive streaming rights for Thursday Night games through 2022, the new deal also allows them to host one “weekend exclusive” game per season. Amazon started purchasing rights to air NFL games back in 2017. Amazon’s livestreams include their X-Ray feature, where viewers can view instant replays whenever they want. It will be interesting to see if Amazon and the NFL expand the deal in the coming seasons to include more “streaming only” national broadcasts.
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On the Radar
Opportunities for Brands
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LIVENow showcasing world-class livestream concerts
While music fans still aren’t able to attend concerts in person, the streaming platform LIVENow has been meeting a growing demand for epic livestream versions of the events we all miss so much. The success of two recent concert experiences from Dua Lipa and Gorillaz have shown that just because there aren’t any fans in the seats, doesn’t mean you should skimp on production value.
The Dua Lipa “Studio 2054” concert on November 27th, which was said to have cost around $1.5 million to put on, sold around 260k tickets, with an estimated 5 million viewers when accounting for multiple people under the same household watching with one “ticket”. Lipa was joined by a heavy hitting lineup of guest performers including Elton John, FKA twigs, Bad Bunny, Miley Cyrus, and Kylie Minogue. Fans could still access the concert on LIVENow’s website until December 16th for $10.
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