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The Story of Telling

Introducing What Great Storytellers Know

 

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Hi <<First Name>>,

Thank you for staying on my email list to get updates about what I'm working on.

As you may know, I stopped blogging in the middle of the year, but I've still been writing and thinking about you as I do.

I wanted you to be the first to know about my new book, What Great Storytellers Know, which is available now at an discounted introductory price. It's an intentionally slim volume designed to be read in an afternoon or on a short flight (something I still vaguely remember!).

We've always used stories to entertain, teach, and inspire. And despite what we’re often led to believe, storytelling is not an innate ability. It’s a skill anyone—from marketers and professional communicators to parents and teachers—can, and should, master.

In What Great Storytellers Know, I take you through the steps of finding and strengthening your storytelling muscles. You'll learn the seven skills to being a great storyteller, and also how to cultivate them to build trust and connection.

You’ll discover how to become more fully present and in tune with the world around you; how to find the extraordinary in the everyday and the power in the particular; how to speak from the heart and express your truth; and how to recognise, and replicate, the patterns in strong stories to chart an emotional path for your audiences.

You’ll also experience how the power of storytelling extends not just to the listener, but to the storyteller. As you find your voice, you’ll create the change you want to see—whether to inspire hope in the hearts of your team, to build trust with your customers, or to strengthen a relationship.

If there's one thing this year has taught us, it's that the world needs better stories. As we round out this year and look forward to a brighter one, I hope you'll find ways to connect with the people you love and those you hope to serve.

Here's to using our voices and our stories for good.

Warmly,
Bernadette

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