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Southlake General Contractors is a full-service general contractor specializing in leasehold improvements and commercial construction. Southlake GC offers an extensive range of services, including but not limited to - budgets, scheduling, and construction management. The professional staff at Southlake has the technical knowledge and management expertise to deal with routine as well as "crisis" situations involving clients.

Customer Relationship Management: Why Good Relationships Are Good Business in Commercial Construction


Most people think of commercial construction as a physical, “bricks and sticks” industry. But if you ask me, commercial construction is first and foremost about relationships. After all, the strongest foundation you can give any commercial construction project is a solid partnership between the client and the commercial contractor. That’s why at Southlake General Contractors, we work hard at building relationships at every phase of business – starting with our business development efforts and continuing across multiple touch points with current and prospective clients. Here are three examples of great customer relationship management practices:
 
Opening New Doors: 
Growing a business often entails thinking outside the box about where and how to mine opportunities, so having an extensive network of relationships to tap into is incredibly important in making new connections that lead to new business.

Building Long-Term Partnerships:
Building good customer relationships is important not only in opening up new doors and opportunities, but also in establishing long-term connections that can be incredibly fruitful. For example, Southlake GC has gained its reputation by its repeated and loyalty of our partners, like Kenny's Restaurants. When we took on the first Kenny restaurant project, I'm sure we didn't know how our relationship would grow along with Kenny's success. We started in Addison with Kenny's Wood Fired Grill, back in 2010, and continued building success of Kenny's Italian Restaurant, Kenny's Burgers, Kenny's Smokehouse, and Kenny's East Coast Pizza.

While our personal relationship with this client was one reason Southlake GC continued to be his contractor of choice across different brands, another factor was that Southlake GC repeatedly executed quality work time and again. The proof is in the pudding, and there’s nothing like a series of smooth and successful projects to serve as the basis for a long-term partnership. It’s also important to nurture those connections. Simple steps like reaching out to thank a client you’ve worked with for more than 10 years, or putting in a call to check in even when there isn’t a job on the table, can go a long way toward building goodwill and staying top of mind.

Expanding Existing Customer Relationships: 

And sometimes a good relationship can become a better relationship. One way we have expanded existing client relationships is facility management partners. We’ve found that one of the benefits clients appreciate most about using Southlake’s as a facilities management partner is that they can turn this function over to a trusted partner – a contractor with which they already have a relationship and high comfort level. And for us, it’s yet another avenue for us to deepen a client relationship by serving them in a different way.

Ideally, a general commercial construction contractor isn’t just a vendor or service provider, but instead a true partner a client relies on to guide them through the construction process. No matter how it begins or where it takes us, it’s the relationship at the heart of it all that leads to success.

LET US BID ON YOUR NEXT COMMERCIAL IMPROVEMENT PROJECT!
John Kappus, Director of Business Development
Southlake General Contractors, Inc.
5302 Beltline Rd., Suite A, Dallas, Texas 75254
C: 214-693-1187  |   O: 214-466-2702
jkappus@southlakegc.com
www.southlakegc.com
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