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Walter Rakowich

Dear Friend,

Diamonds are rated. Cultures should be, too.

If only it were that simple, right? Like diamonds, every culture is unique. But you can’t hold a culture in your hand, much less put it under a microscope and examine every nuanced detail the way a gemologist systematically measures the four Cs (carat weight, cut, color and clarity).

You can, however, put together more than enough data points to measure any organizational culture. If you aren’t, your culture will likely end up with all the brilliance and authenticity of cubic zirconia.

Many leaders will tell you that a healthy culture is vital to their organizational success — and, unlike leaders a decade or so ago, they actually mean it. Yet, building and maintaining a healthy culture remains one of the most elusive tasks of a leader, especially given the seismic shakeups to organizational structures that have come with the global pandemic.

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Thanks,
Walter Rakowich

Looking Outside Your Storms
In May 1960, a man walked into my family's small grocery and threw lye in my father's face as he made change at the register. Reflecting on what he learned and what he taught us from that experience is a fundamental piece of Transfluence. Read the full excerpt from the book here, or listen to a clip below.
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Transfluence: Leading with Transformative Influence in Today's Climates of Change
Leading with Transformative Influence in Today's Climates of Change
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