As this year finally comes to a close, we hope you are staying safe and healthy, and continuing to push forward and remain connected with your industry peers! If 2020 confirmed anything, it's that we are all greater than the sum of our parts, and that by collaborating (and even commiserating) together over the past 9 months, your businesses and our association were able to survive!
The new year will of course bring with it new challenges, but here's to hoping that they will pale in comparison to those of 2020, especially now that the rollout of vaccines is becoming a reality and the US passed the next round of federal relief. No matter what happens, though, be proud of your resilience in the face of unimaginable and unprecedented challenges this year...and know that the SSIA is here to continue serving you in 2021 and beyond!
In this month's newsletter, we will share exciting news about the 2021 SSIA Conference and provide a summary on the next round of federal relief. We will also request member feedback in a survey designed to help quantitate the COVID-19 transmission risk within the adult sports league industry, and announce upcoming industry calls and news.
If you have any questions or comments, please send them to krissy@ssia.us.
~ Krissy Greenleaf, Executive Director, and the SSIA Team
2021 SSIA Conference
The 11th Annual SSIA Conference is going virtual in 2021 with the theme, "Building Your Bench". We will be offering two half-day experiences focused on rebuilding, staffing and planning for vertical and horizontal growth in a post-COVID environment on Wednesday, February 17th and Thursday, February 18th.
We are excited to announce our keynote speaker, Reid Priddy, on the topic, "Picking Up the Pieces After a Major Setback and Creating an Environment Where Sustained Success is Imminent". He is a 4x Olympian, a Gold and Bronze Medalist for Team USA (2004-2016) competing in indoor volleyball, a 2019 AVP Manhattan Beach Open Champion, the author of the "Max Potential Playbook", and the Founder and CEO of the exciting new fitness startup company called INSAND.
Reid has spent his entire life pursuing how to maximize personal and collective max potential. Having played for some of the world's greatest coaches, and competing with some of the greatest athletes, Reid has synthesized 24 years of experience into the MXP Process, which is an actionable roadmap for anyone that is seeking to gain clarity and progress in his or her current pursuit, providing accessible tools that can help expedite the process of reaching their max potential.
Click HERE for a link to his full bio and visit www.mxpmindset.com to learn more about the MXP Process.
Webinar topics include:
Accounting and Cash Management In the Age of COVID-19
How to Build Your Bench - Growing From City Centers and Expanding to the Burbs, Horizontal Growth, Reevaluating How to Hire / Train People
PR Deep Dive
How To Develop Relationships with the Pro Teams In Your City
Running Your Business Efficiently
Pricing
The conference will be a FREE event for all SSIA members and their staff to attend. Recordings of the webinars post-conference will be made available in the members-only Locker Room.
Non-members can attend a single day for $100 or both days for $150. In the event that a non-member joins the SSIA after the conference, we will apply your conference fee(s) towards membership dues. Please note that non-members will not have access to webinar recordings.
The first 150 attendees to register will gain access to Reid Priddy's MXP Max Potential Mindset Program, which will teach you how to develop a winning mindset so you can begin to operate and win at your full potential. It includes 4 modules and an accompanying workbook, and is a $297 value. All attendees will also get FREE access to the online version of Reid's book, "Max Potential Playbook".
Please visit www.ssia.us/conference for additional information. Conference registration and seminar sign-up will open next week. Please note that we will be finalizing Social Star categories and opening up voting soon.
Understanding the Coronavirus Stimulus Bill
Congress has agreed on, and President Trump has signed, the next stimulus package, along with FY21 spending, and a number of related items, including tax provisions.
As the SSIA continues to work with Terri Lakowski and Active Policy Solutions, we will be sure to provide you with updates as they become available.
For small businesses and organizations, there will be another round of the Payroll Protection Program (PPP) and additional $20 billion for targeted grants through the Economic Injury Disaster Loans (EIDL).
The new round of PPP funding will allow for first and second loans and is expanded to include 501(c)(6) organizations. Also notable, for this round and the previous rounds, if an organization has their loan forgiven and they can show a net loss of revenue in 2020, they will NOT need to pay taxes of the amount forgiven. Up until now, all organizations having their loan forgiven were facing a tax charge for the amount forgiven.
The other new small business provision is a set aside of $15 billion for live venues, independent movie theaters, and cultural institutions.
Click HERE for a detailed summary of the new legislation.
Please email krissy@ssia.us if you have specific questions, and we will ask APS to answer them for you.
Outdoor Sports Safety Survey
As some markets across the US and Canada are either being forced to remain closed or close again, the SSIA is working to quantitate the "Social Sports Industry Rate of Player Transmissions" risk from COVID-19 within the adult sports league industry as a whole.
This information should not be used towards marketing efforts! The data will be aggregated and shared with SSIA members to provide them with talking points that they can share with their government officials and municipalities in their efforts to return to play.
Please note that individual responses will not be shared, and that SSIA staff (Krissy Greenleaf and Galen Beers) will be the only ones with access to this information. For questions, please email krissy@ssia.us.
The SSIA National Quarterly Calls will resume in 2021. The Q1 call is scheduled for Thursday, January 21st from 3-4pm EST.
Our next call with Terri Lakowski and Active Policy Solutions will be Wednesday, January 27th from 1-2pm EST. The topic is, "Continued Focus On Localized Lobbying".
The EC recently approved a new Conflict of Interest Policy, which has been added to the Locker Room. All SSIA members need to agree in writing to comply with the policy by January 31st, 2021. Please review it and email krissy@ssia.us stating that you agree to to the policy.
We are excited to announce our keynote speaker, Reid Priddy, on the topic, "Picking Up the Pieces After a Major Setback and Creating an Environment Where Sustained Success is Imminent". He is a 4x Olympian, a Gold and Bronze Medalist for Team USA (2004-2016) competing in indoor volleyball, a 2019 AVP Manhattan Beach Open Champion, the author of the "Max Potential Playbook", and the Founder and CEO of the exciting new fitness startup company called INSAND.
