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Volume 15, Issue 5 | January 2021
New Workshop

PRL2055 Public Relations Workshop
Spring 2021
Time: 4:45-5:50 p.m.
Day: Mondays 
Instructor: Wendi Marshall

In this newly created course, students will have a hands-on experience in the operation of an in-house public relations agency. Students choose from various PR activities including web strategy and content, social media, publicity, news, and research. This new workshop will be taught by Professor Wendi Marshall.
Alumni News
Alumnus Eric Johnson '15, founder of You Betcha Co, was selected as "Best Videographer" in the Twin Cities Collective "best of" award show.
Note from the Faculty

Cultivate Your Career!

In order to enjoy the fruits of your labors as a college student, it is vital that you plan ahead to reap a harvest that will sustain you in your future career. Believe it or not, your future career starts in the classroom. Invest in a relationship with your professors so they can vouch for your habits, skills, and qualifications. While others can serve as references, there is a distinct parallel between academic life and your career performance.

  • Get to know 2-3 professors well. Get them know your name; talk with them before or after class. Ask for their advice. Form a positive relationship with them. We want you to succeed and get a wonderful job!
  • Let your professor know that you are actively pursuing employment and ask if they are willing to be a reference. There may be a reason that they cannot serve as a reference. They need to be poised to respond to those seeking information about you. We know the kind of questions that will be asked: Does this student come to class on time? Do they get their assignments done on time and with quality? Do they get along with you and their fellow classmates? How curious are they to learn new information? Do they push themselves beyond the average expectations? Would you hire them? No professor will lie for you. Demonstrate these qualities in the classroom because they translate to career expectations.
  • Inform your professor if changing your name or location. I have had employers call me about a reference for “Jane Jones.” I had to honestly say that I did not know any Jane Jones. Then I found out weeks later, that she had married and was now Jane Adams. That was probable a job loss due to lack of communication with me.
  • Keep in touch with the professor. Often we get calls or emails from our graduates seeking recommendations for students to apply for internships and job openings. We can connect you to them. Keep us informed of the status of your job search: Did you get the job? Are you still looking?
  • Remember to thank your professor. Sometimes serving as a reference takes much time and effort. I have on a couple of occasions spent two hours on reference calls for students going into law enforcement or the Secret Service where attention to detail, integrity, and character is vital. The employers wanted to hear the tone of my voice as I answered their questions. Thank your prof for their time and interest in you.

It is not always a given that employers will ask for a reference due to legal implications; however, one should be prepared to produce a list of references. Some employment fields such as finance, medicine, law enforcement, etc. will run background checks and even a credit check on future employees.

Always be sure that your LinkedIn site is professional and up to date. Endorsements on LinkedIn can also be helpful. Rather than putting on the end of resume the phrase: “References Available Upon Request,” have ready a list of professors that will vouch for you due to the relationship and work ethic. The way you approach your classroom work and academic relationships can well affect your future career. Cultivate your career now to reap future benefits!

 
Dr. Jackie Glenny
Professor of Communication

Featured Student
Amelia Triller '21
Communication Studies
What are your plans for the future?

I plan to use my degree to work in content marketing and media.

What opportunities have you had at UNW?

I have had the opportunity to intern with Elevāt, a nonprofit company that helps women around the world to make a living. I learned how to tactfully promote products through their social media and website.

What is your favorite thing about UNW?
 
I love UNW because the professors truly care about your success. Being part of a supportive and encouraging environment plays a key role in positive and effective learning. The Northwestern community excels at seeing this through.
Featured Alumnus
Tiffany Waller '19
Interdisciplinary Studies - Public Relations and Communications for Nonprofits
Where has life taken you after UNW?

I experienced a rollercoaster of work opportunities and changes since graduating from Northwestern. It took me three months of job searching before being hired as an office assistant at a State Farm agents office. This occurred at the very beginning of COVID, so I was hired and put on hold to begin there under the assumption that life would return to "normal" in a few weeks. Time went on and as COVID extended, so did my work pause. With the approach of summer and wanting to work, I looked into the option of working at Trout Lake Camps for the summer as a backup plan. But I believe God changed my heart towards camp, even if it meant walking away from the job I was newly hired for and would be starting back up by summer. So I took the risk and left State Farm behind and the part-time job I held at Clothes Mentor in Roseville (they too were temporarily closed) and I worked in the office at Trout Lake Camps from June-August 2020. This was a very valuable experience as I was challenged to be flexible in all the rules and regulations camp had to constantly keep updating to follow the CDC and Health Department guidelines, as well as learning better customer service answering phones and answering the many camp and COVID questions that were of importance to many callers. Though it was not where I thought I would end up working after graduation, I am grateful for the challenging experience and the blessing of being a part of what God was doing there this past summer. After camp, I found out my part-time job at Clothes Mentor was ending due to the store closing and I was without any work. Applying for jobs right away, I was surprised to be contacted and interviewed, and within a week I was hired at Lifetouch Photography. This is my current work and I enjoy what I do very much. I work at Lifetouch Photography at the Maple Grove office as a Production Specialist. There, I help assemble all the materials and paperwork needed for photographers to take to schools for photo events, then receive those materials after the photo event and send those pictures to the printing labs. I also work on configuring school ID cards and sending those to print at the labs. Again, due to COVID there have been many changes and challenges along the way, but I have learned so much and value the experiences and people I work with everyday. 
  

What advice do you have for current students?

The advice I would give to current students would be to be involved and try many things, both in the classes you take and the clubs or activities. By putting yourself out of your comfort zone you may learn you enjoy something you otherwise wouldn't have bothered with before. Many skills and growth opportunities can come about from being involved in clubs and activities, both on and off campus, that may be beneficial to you in your future career. The other advice I would give students is to always be on the lookout for what God is doing. Though life may not go the way you believe it will, God is always placing blessings in your life if you allow yourself to see them and experience them.
 
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