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Your bi-weekly magazine media newsletter. January 18, 2021
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COVERLINES

Update on Magazines Canada Retail Distribution


Rising COVID-19 numbers have extended provincial lockdowns for most of January in Ontario, Quebec and Manitoba. Here's what we know:

Chapters and Indigo stores in Manitoba, Ontario and Quebec will be closed to the public for at least four weeks. There are 90 Chapters and Indigo stores across the country. About half are now affected by these measures.

Independent bookstores in these regions are also affected, with most moving to curbside delivery and pick-up. Almost all of the independent stores in these regions that had previously reopened continue to receive Magazines Canada shipments.

Our distribution plan at this point is to pick, pack and hold orders for closed stores and send these orders when they reopen. This is also Disticor's plan for Chapters/Indigo distribution.

Read more in our latest update for Magazines Canada distributed titles.

New Date: Upcoming Webinar on Digital Fundraising

Our upcoming webinar, "Making Money and Deepening Your Reader Connection with Digital Fundraising," has been rescheduled from Wednesday, January 20 to Wednesday, January 27 at 2:00 pm ET.

Registrations for the original date are still valid and we hope that you can join us next week. This webinar is FREE to attend! Register here.

As ad sales plummeted last spring, Inuit Art Quarterly ran a tight digital fundraising campaign that doubled its goal, pulling in more than $50,000 in two weeks. In this webinar, Publisher Alysa Procida and Editorial Director Britt Gallpen will describe the magazine's business strategy, which focuses on converting readers into donors and deepening their commitment to Inuit art. Learn the secrets for donor engagement that propelled this award-winning magazine to success.

New Hotsheet: Getting the Most Out of Your B2B Podcast Through Sponsorships

B2B marketers are making room in their digital ad spends for podcasts. Marketers are looking to position themselves as thought leaders in their industries and to align themselves with authentic and trusted content. Podcasts are perfectly poised to deliver these marketing messages directly to relevant and engaged audiences.

In this Hotsheet by Stacy Bradshaw, learn how to leverage your B2B podcast and why your brand is well positioned to draw in dollars for sponsorships. Stacy Bradshaw is the Digital Project Manager at Annex Business Media. Read more (member login is required).

Plus: More new Hotsheets are available online for Magazines Canada members! Each Hotsheet delivers current information on a single topic, written by an expert in the field. This year's Hotsheets focus on working remotely as a team, editorial bias, brand licensing, and much more! View all Hotsheets. New hotsheets require a member login to access.

New AudioMag: Charitable Status with This Magazine

In our latest AudioMag episode, we talk with Lisa Whittington-Hill, Publisher of This Magazine, about running a magazine with charitable status.

Learn about how maintaining charitable status impacts magazine publishing; the good, the bad, the day-to-day challenges; and tips on applying for charitable status for your own magazine. Listen now.

Watch on Demand: Webinar on How to Launch a Successful Podcast!

Podcasts have gone mainstream, and more and more people are tuning in. For magazines, audio content provides unique connections with new audiences. In our latest webinar on demand, Michelle Kelly, Vice President of Content at Cottage Life, describes how she and her team created an eight-episode series that ran during summer 2020. She shares the details of how they chose a format, length and sponsor, the nuts and bolts of hosting, promoting and tracking the series, plus the challenges of recording from home during the COVID-19 lockdown.

Watch the webinar here! Member login required.

Call for Entries: 2021 National Magazine Awards

Submissions are now open for the 44th annual National Magazine Awards! The 2021 program features 29 categories, plus two special awards and seven additional categories as part of a new, cross-programming initiative with the Digital Publishing Awards and the National Magazine Awards: B2B.

The Early Bird deadline is Thursday, January 21. Entries close on January 28 at midnight (ET). The deadline to nominate someone for the Foundation Award for Outstanding Achievement is Tuesday, March 2.

Learn more, and enter your magazine's best work today!

Job Opportunities: Now Hiring!

  • Electric Autonomy seeks a Managing Editor to join their team on a full-time basis to expand their reporting and help launch a number of new initiatives in 2021. Learn more.
  • National Observer seeks a Chief Revenue Officer to lead the company's financial operations, driving subscription growth and online fundraising, and developing new partnerships and sponsorships. Apply by January 30. Learn more.

In Case You Missed It:

  • Our members do great things: Congratulations to Rrampt on their new issue, out now! This is Rrampt's biggest magazine issue to date, and it's packed with stellar content from every corner of Grey Bruce Simcoe.⁠ Get a sneak peek on their Instagram.
  • The Alberta Magazine Publishers Association hosts a webinar this Tuesday, January 19 on jumpstarting your 2021 ad sales with Nancy O'Brien. Learn five tactics that have delivered ad sales results during the pandemic. It's $30 for AMPA members and students to attend, and $45 for non-members. Learn more and register.
  • Magazines & Books at Retail is hosting a webinar this Thursday, January 21 at 2 pm (ET) with OTG about their plans for 2021 and challenges and timelines for business recovery. Space is limited: to register, please email MBR's Jose Cancio at jcancio@mymbr.org.
  • The Canada Council holds their Annual Public Meeting on Tuesday, January 26 at 4 pm (ET). In addition to reflecting on the past and current year, the Council will respond to your questions and comments during a question and answer period. Learn more.
  • Statistics Canada will be hiring approximately 32,000 people across the country to assist in 2021 census data collection activities. Census information is vital for all communities for planning schools, daycare, housing, hospitals, emergency services, roads, public transportation and employment skills training. Learn more.
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