"Transformer" Folded Cross to Petal Top Gift Box 
This week, we're sharing a brilliant format that starts out flat, and transforms into a reversible, petal-top gift box. Designed by VSA Partners and printed by Classic Color for Sappi North America, this custom Folded Cross design was part of a compact holiday package that shipped in a corrugated mailer and held additional gift-giving materials. Clever engineering, gorgeous paper, and special print effects make all the difference in this memorable campaign. It's a must-see!