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Here are today's top links for PR and Communications Pros.  If someone forwarded this to you - you can quickly sign up for your own subscription.
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Read some of today's best PR and Comms industry news clips:
 
Tips for Communicating Internally and Externally in a Divided Country (PR News - January 14, 2021)

Got A Client Who's Stuck On The Minutiae? How To Break Them Of The Habit Or Break Things Off (Forbes - January 15, 2021)

Research Data And Real News: How To Avoid Arm-Wrestling With Reporters (Forbes - January 13, 2021)

How A Travel PR Agency Stepped Up To Pandemic (MediaPost - January 15, 2021)

Containing Crises in an Era of Stakeholder Engagement (O'Dwyer's - January 14, 2021)

Congratulations to Ragan's 2020 Top Women in HR Awards honorees! (PR Daily - January 14, 2021)

How to get media cut through in these Covid times (PRmoment (UK) - January 14, 2021)

5 ways that well-executed branding improves PR (Agility PR - January 15, 2021)

New research and livestream: What Journalists and PR pros need to know about 'Politics, Polarization and Purpose' in 2021 (Muck Rack Blog - January 14, 2021)

Podcast: Fighting The Infodemic Around Covid-19 & Vaccines (PRovoke - January 15, 2021) [PODCAST]

Summary Section:

Tips for Communicating Internally and Externally in a Divided Country
By Nicole Schuman and Seth Arenstein
PR News - January 14, 2021
Do you craft messages differently, internally and externally, when you know the country is divided politically and in other ways?

Got A Client Who's Stuck On The Minutiae? How To Break Them Of The Habit Or Break Things Off
By Christopher Tompkins, Co-Founder, CEO of The Go! Agency
Forbes - January 15, 2021
There are a variety of specific reasons why some clients can be so dreadful to work with, but it seems almost every reason falls under the same umbrella: they ignore the big picture in favor of the minutiae.

Research Data And Real News: How To Avoid Arm-Wrestling With Reporters
By Curtis Sparrer, Principal at Bospar
Forbes - January 13, 2021
In order to be interesting and relevant, stories need to be rooted in objective reality, facts and data.

How A Travel PR Agency Stepped Up To Pandemic
By Harvey Chipkin
MediaPost - January 15, 2021
How Laura Davidson Public Relations helped three clients -- a tour operator, a hotel, and a destination -- weather the storm.

Containing Crises in an Era of Stakeholder Engagement
By Hugh Burns and Paul Caminiti
O'Dwyer's - January 14, 2021
A company’s constituents—from employees to customers to shareholders—have a newfound voice and an ability to disseminate their sentiments on social media to impact perception about leadership, valuation and brand.

Congratulations to Ragan's 2020 Top Women in HR Awards honorees!
PR Daily - January 14, 2021
Ragan's 2020 Top Women in HR Awards honorees are exceptional female professionals who are leading the charge when it comes to performance management, diversity and inclusion, organizational development, talent recruitment and retention, training and development, corporate leadership and so much more.

How to get media cut through in these Covid times
By Daney Parker
PRmoment (UK) - January 14, 2021
There is only one thing dominating the news right now, so it is not easy to get a journalist's attention with stories unrelated to the pandemic. We asked senior PR communicators for their top tips for achieving cut through.

5 ways that well-executed branding improves PR
By Steve Conway
Agility PR - January 15, 2021
PR is about having clear objectives. From a business perspective, PR is about managing and publicizing awareness and information regarding your products and services.

New research and livestream: What Journalists and PR pros need to know about 'Politics, Polarization and Purpose' in 2021
By Emma Haddad
Muck Rack Blog - January 14, 2021
Muck Rack partnered with USC Annenberg on its ‘Politics, Polarization and Purpose’ study to survey over 1,500 journalists and PR professionals on the election’s impact on polarization, media consumption and credibility.

Podcast: Fighting The Infodemic Around Covid-19 & Vaccines [PODCAST]
By PRovoke Media
PRovoke - January 15, 2021
IHME's Greg Amrofell and MBooth Health's Andrew Shih talk about the media's handling of Covid-19 and the lessons learned for public health and communications.
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