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“We choose to go to the Moon in this decade and do the other things,
not because they are easy, but because they are hard,
because that goal will serve to organize and measure the best
of our energies and skills, because that challenge is one
that we are willing to accept, one we are unwilling to postpone.”

-President John F. Kennedy, 1962 Moonshot Speech
Dear Wellness Leaders,
                        
In 1962, President John F. Kennedy challenged the United States to create an ecosystem of innovation to land a man on the Moon. Once viewed as a lofty goal, it had a ripple effect of positive impact and popularized the term “moonshot” around the world.
 
In 2017, the Global Wellness Institute (GWI) launched The Wellness Moonshot: A World Free of Preventable Disease, and today, our task at hand is to apply “Moonshot Thinking” to achieve our purpose as thought-leaders, to set long-range goals with greater urgency. As wellness leaders, you are a vital part of this commitment to eradicate preventable, chronic disease globally.
 
Why now more than ever? This past year has posed such obvious, immeasurable and unforeseeable challenges to physical and mental wellbeing, our livelihoods, and the typical systems we relied upon to combat preventable disease. The new year should be embraced as more than an inflection point because 2020 has challenged conventional thinking.
 

Join Us for The 2021 Wellness Moonshot

 
I’m Kendra Kobler, and I’m excited to have joined the GWI team to kick off The 2021 Wellness Moonshot campaign and reset the world with wellness together with you. From industry sectors such as wellness real estate to spa development, I’ve worked in the growing intersection of health, wellness and hospitality for over 10 years.
 
While we already have nearly 1,000 organizations involved and over six million people committed to The Wellness Moonshot: A World Free of Preventable Disease, we have just begun. I want to increase participation and engagement in a huge way this year. Together, we can help create a world free of preventable disease, as we help inspire lasting lifestyle changes. You can learn how to join us here.
 

A Spirit of Collaboration

 
Our primary goal for The 2021 Wellness Moonshot is for this message of prevention to proliferate through community and collaboration. We feel that bringing together global thought leaders, the most knowledgeable minds, from scientists and doctors to wellness experts, into a support network of global wellness enthusiasts and specialists is an important contribution toward this goal.
 
We encourage you to participate in our monthly Full Moon Celebrations and spearhead your own gatherings, whether in a company, school, community or family. The ideal resource is the GWI’s annual The Wellness Moonshot Calendar: A Year of Inspiration. You will want to get the new 2021 calendar, either the stunning, printed, hanging version or the digital one. This year’s version symbolically reinforces our collaborative global effort to focus on various aspects of prevention. The monthly terms we will focus on this year are:
If you are new or haven’t already signed up to be part of The Wellness Moonshot: A World Free of Preventable Disease, please do so now (it’s free). And pass along this message to your colleagues and friends so that you will all be able to participate throughout the year. January’s wellness focus is BELIEVE, and in our upcoming communications, you can expect to receive:
  • Inspirational content to shape your path forward; it can be the basis of messaging for your group
  • Actionable recommendations to adopt small, tangible steps of change
  • Shareable resources and toolkits on the most relevant wellness messaging to spread The Wellness Moonshot mission
  • An accountable and celebratory community where one day each month, we will align in tandem with the Moon’s most luminous phase
Finally, please mark your calendar for Thursday, January 28 at 10:00 a.m. ET. That is the time for the global Zoom call where we will celebrate The Wellness Moonshot and this month’s theme of “Believe.” Click here to RSVP for the January Global Wellness Moonshot Celebration. I look forward to meeting you on that call.
 
As we start a new year filled with exciting promise, we hope you will join the cause to eradicate preventative disease. Together, we believe it can happen!
 
Be well,
Kendra

KENDRA KOBLER
Project Manager
Global Wellness Institute
www.globalwellnessinstitute.org
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