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Small Business Bonfire
January 7, 2020

TOP POST OF THE WEEK

5 Damaging Digital Marketing Tactics That Can Ruin Your Brand

5 Damaging Digital Marketing Tactics That Can Ruin Your Brand

We are in the era of digital marketing. Creating a presence online is a necessity to accelerate growth and increase sales. With the advancement of digital marketing, there is not a day when you don’t learn something new about how to build your brand, reach your audience, and increase revenue. And many of us simply apply everything we learn to our existing marketing strategies. Is that wise? No. Excessiveness of anything could lead to more damage than we can handle. In this article, we will cover five damaging digital marketing tactics you should avoid, and cover how they can hurt your brand. 


Importance of Digital Marketing

Digital marketing is an important form of communication that can be advantageous in many ways, such as:

  • Reaching a wider market and audience globally
  • Helping you find the right customers for your niche and being able to target them
  • Promoting your brand where buyers and sellers meet
  • Providing statistical analysis for further improvements
  • Providing accessibility and similarity to your customers
  • Easily segmenting and personalizing your marketing


Digital Marketing Tactics That Can Damage Your Brand

With such benefits of digital marketing, it’s a shame to not use it properly or to overuse it. Let’s discuss some of the common mistakes of digital marketing so you can avoid them.

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FEATURED POST

How to Set Goals… And Succeed Every Time

How to Set Goals… And Succeed Every Time

Today, we’re going to talk about how to set goals… I know, I know. Another article on goal setting? Wait. Before you click back in your browser, let me tell you why this one is different. We’re not going to recommend you try a specific app, or spend X amount of time a day working toward your goal. And, we’re not going to insist you follow 25 overwhelming steps in order to be successful. We’re going to introduce you to a simple 4-step goal setting process that will help you set goals not only in less time, but also make you much more likely to achieve them.


Continue reading to learn more about very common goal setting problems and why our How to Set Goals eBook can solve them. Or jump right to the solution now.


How Goal Setting Usually Starts Off

Let me know if this sounds familiar to you. You have an awesome idea of something you want to accomplish in your business. It’s something you’ve wanted to do for a long time, and it makes the perfect goal for the New Year.


So, you hit up Google and find pages and pages of articles about what you should and shouldn’t do to set and achieve your goals. You click on a few of the articles, and start taking notes. Some of the recurring tips include: writing your goals down on paper, spending a lot of time on your goal every single day, tracking your progress, etc.

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