Introducing TBB's latest hand wash: Brioche N°5

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Tiong Bahru Bakery embarks on a mission to bring the smell of freshly baked bread into homes with its new hand wash + what's new in the bakery for CNY

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This hand wash will give you literal butter fingers. Figuratively speaking.

Start the Lunar New Year on on a squeaky clean note as Singapore’s premier French bakery Tiong Bahru Bakery—beloved for its handcrafted, artisanal bakes saturating the streets with mouthwatering whiffs of only the best French butter and flour since 2012—launches Brioche N°5, the first brioche-inspired hand wash in Singapore that brings the delicious smell of a bakery into homes. Plus, get clued in on what's bakin' this CNY at your favourite neighbourhood French bakery.

All you need to know about Brioche N°5

Homegrown collaboration

Featuring a cruelty-free formula made using small-batch ingredients, Tiong Bahru Bakery teamed up with local craft fragrance house Oo La Lab to create the unique scent of freshly baked bread to be distilled into the first-of-its kind, made-in-Singapore, signature brioche handwash for the bakery brand.

The smell of freshly baked bread

The delectable hand wash leaves behind an inviting fragrance of a bakery comprising key notes of vanilla, caramel and pineapple – all of which come together to emulate what research has shown to be one of the most wonderful aromas in the world. See below for breakdown.

First in Singapore, second in line.

Brioche N°5 is the second in a line of novelty hand wash by Tiong Bahru Bakery. The French bakery previously introduced a minty-fresh 'Chewing Gum' Spearmint Blend Essential Oil Hand Wash in 2017, which has since garnered its own cult following.

Vanilla

Vanilla underscores the fragrance to invoke feelings of comfort that are commonly associated with childhood.

Caramel

Complementary notes of caramel come together to create a popcorn-like memory which evokes the familiarity of communal spirit.

Pineapple

A tinge of pineapple lends a zip of zing and tanginess, providing a refreshing and energising finish to a pair of thoroughly cleansed hands

"It is no secret that the aroma of freshly baked bread is one of the most wonderful smells in the world. As we zero in on our efforts to expand our bakery’s boulangerie offerings, Brioche N°5 is a novel way of bottling up all that butery goodness in a treat for the senses, and a cheeky nod to one of the most iconic perfumes in the world."

- Cynthia Chua, Founder & Chairman, Spa Esprit Group

What's bakin', good lookin'?

You deserve butter: Brioche N°5

Available for retail at at all Tiong Bahru Bakery outlets, its online store, as well as at various delivery partners from 29 January. Limited quantity, while stocks last.

Enjoy a complimentary bottle with a minimum spend of S$35 on TBB via Deliveroo from 29 Jan - 12 Feb. Only 60 complimentary bottles available, while stocks last.

$24.00

Unique CNY treat: Exotic Pineapple Cheesecake

Carefully handcrafted with a coconut sponge cake base, layered with a baked cheesecake centre and coated with a Valrhona white chocolate and flecks of almond crumble; a yuzu and pineapple confit sphere sits atop, surrounded by a crown of coconut and lime chantilly cream studded with fresh pineapples. Available at all TBB outlets from 10-15 Feb.

$9.50++

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In closing...

Start the Lunar New Year on a squeak clean note with Brioche N°5, the first brioche-inspired hand wash in Singapore by Tiong Bahru Bakery—in collaboration with Oo La Lab—that brings the delicious smell of a bakery into homes. Retailing at $24 nett from 29 January onwards across all TBB outlets, its online store and various delivery partners. Limited quantity, while stocks last.

Trade in the Mandarin oranges for a sweeter treat of French persuasion with Tiong Bahru Bakery’s festive special, an Exotic Pineapple Cheesecake. Retailing at $9.50++ across all TBB outlets from 10 to 15 February.

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