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2020 changed everything... or did it? Our Account Director, Chris Fairbairn shares his learnings and asks whether last year simply exposed fundamental truths. One thing that hasn't changed for us is that stories are at the heart of every business.
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Walking charity Paths for All kicked off the new year with miles of media coverage for its ‘Walk Once A Day’ winter campaign. With 71 items of coverage and over 618,958 opportunities to see, the campaign snowballed into a media success.
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This month we had the pleasure of sharing the inspirational story of Samantha Nicol, a care activity co-ordinator with our client, Mansfield Care. Samantha suffered a minor heart attack just eight weeks before a promotion to land her dream role.
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Foodie influencer, Ailsa Harper (@EdinEats) gave us an insight into how influencer work has changed in 2020, her top social media accounts to follow, and where she finds her inspiration.
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After a huge uptick in plant-lovers making their WFH desks a little greener, Scottish Water collaborated with local plant shop GREEN. MEADOWS for a quirky advice video which showed us just how much water our plants really need during winter.
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