.January 2021.
visit us at www.smpscharlotte.org
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Welcome to 2021! We know you wore a lot of hats in 2020—Zoom enthusiast, teacher, caretaker, virtual happy hour aficionado—and all while adapting to a new work-from-home environment. We hope that this new year gives you some time to unwind and network with some industry colleagues because you deserve it!
In other exciting news, our SMPS Charlotte Chapter turns 40 this year and we need volunteers to help us plan some exciting content! Please contact Kelly Harter (Kelly.harter@hdrinc.com) if you are interested.
If you haven’t marked your calendars yet, SERC 2021 is being held in Nashville, TN on April 25–27, 2021 at the Renaissance Nashville Hotel. Keep an eye out for registration details but in the meantime, check out some extra steps our SERC committee is taking to keep you safe. https://smps-serc.org/Keeping_You_Safe
Caitlin Rath | Kimley-Horn | SMPS Charlotte President
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Got a minute?
We want to hear from you!
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In 1981, SMPS Carolinas was chartered after local professionals recognized the need for a membership organization to share ideas, educational resources, and networking opportunities. Today, our Chapter represents a dynamic network of more than 90 marketing and business development professionals from more than 55 firms in the area.
SMPS Charlotte’s 40th anniversary is a big milestone for our Chapter and we need your help to make this celebration last all year long! We have developed a survey for our members (past, present and future) to share your thoughts and memories with SMPS Charlotte. Your response could be highlighted via our virtual platforms throughout 2021! The survey will remain open until February 28, 2021. We can’t wait to hear from you!
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Multiple Dates @ 11:00 am - 1:00 pm
SMPS Charlotte Presents:
The CPSM Study Group
Become a Leader in the Industry
Our CPSM Study Group series prepares aspiring Certified Professional Services Marketers, or CPSMs, for certification. This annual series typically begins in the fall and wraps up in the spring shortly before our Southeastern Regional Conference, or SERC.
| DOMAIN REVIEW |
DATE |
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January 28th (11am – 1pm) |
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Domain 4
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February 4th (11am – 1pm) |
| Domain 5 |
February 11th (11am – 1pm) |
| Domain 6 |
February 18th (11am – 1pm) |
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Review Domain 4-6
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February 25th (11am – 1pm) |
| Overall Review Domains 1-6 |
March 4th (11am – 1pm) |
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Reach out to Jen Weaver if you have any questions!
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February 3rd @ 11:45 am - 1:00 pm
SMPS Charlotte Presents:
Women in Leadership Series
The journey to success as women in the A/E/C industry.
Join SMPS Charlotte for a panel discussion featuring Women in Leadership led by Amy Sullivan Hicks, President & CEO of the Associated Builders and Contractors of the Carolinas. Amy will be guiding the conversation with panelists Sloan Kormelink, Vice President of Business Development with Edifice General Contractors; Mellissa Oliver, Associate, Senior Engineering Designer with LandDesign and Jessica Rossi, AICP, Senior Economist and Planner with Kimley-Horn, as they discuss their journey to success as women in the A/E/C industry.
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Member Spotlight
Congratulations to our January 2021 Member Spotlight, Alicia Coggin! Alicia is a Marketing Coordinator with Summit Engineering and has been in the industry for 4 years.
Bet you’d never guess that: "I have traveled to 33 countries so far. Last January I rode camels and walked in the pyramids of Giza, took a Nile River cruise and toured the Egyptian museum."
Read more about Alicia here.
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The Southeastern Regional Conference (SERC)
in Nashville, Tennessee is now April 25-27, 2021!
Click on the image above to hear from the conference chairs about this date change.
More info will be released soon!
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January Perks that Work: CPSM
Position yourself as a marketing/BD leader within the A/E/C by earning professional credentials through the Certified Professional Services Marketer (CPSM) program. A CPSM is recognized as an individual who has met a rigorous standard of experience and expertise in marketing professional services and has demonstrated their knowledge of the practice and related disciplines through a thorough examination of marketing competency. This voluntary credential serves as a mark of distinction, raising your standing among employers, peers, and the public.
“Becoming a CPSM not only furthered my career, but also my confidence as the lone marketer in a regional office of a large company. I was the first person in my firm to gain those four little letters after my name, and received a surprising amount of recognition for my efforts. I have since had the opportunity to not only share all my new knowledge with my peers, but also have the reach to speak with upper management about new ideas and initiatives. I don’t think I would have the influence I have today if I hadn’t decided to take that leap and study for the CPSM Exam. It’s a big commitment, but well worth the time and energy! I feel like I finally know how to be a successful and impactful marketer.”
Kafferti Durham, CPSM - Senior Marketing Coordinator, The Whiting-Turner Contracting Company
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More than 20 ways to win!
Projects completed between January 2019 and January 2021 will be accepted for the 2021 competition.
Our call for entries is now open for this year’s Marketing Communications Awards. Get ready to show off your recent projects and gain recognition for your firm.
There are more than 20 ways to win—with a new category called Crisis Management and Communications. Need inspiration? Check out our winners from the 2020 competition by visiting our gallery.
If you want to save $75 on each entry, it’s super easy. Just enter by March 1.
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NEW MySMPS Sector Communities
During a recent meetup with some of our chapter leaders, we heard that having the opportunity to connect around sectors would be a benefit to members. As a result, we’re introducing nine sector communities on MySMPS. If you work in these sectors, please join the communities to network, look for teaming opportunities, solicit marketing advice, showcase your thought leadership, and share best practices with your sector peers.
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Marketing Specialist - Posted December 18, 2020
More information on our website.
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Volunteer Opportunities
Are you passionate about a particular charitable cause? Let us know! We are always looking for new ways to volunteer and help our community!
Contact Kelly Harter, Immediate Past President with your ideas!
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Did You Know?
The Charlotte Regional Commercial Board of Realtors has pulled together a website that lists all the industry organization events on one calendar!
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