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Special Report 
Brand Live Stream

Kevin Best, Contributing Editor, BrandStorytelling.tv

Spotlight 
Highlighting Brands Innovating with Live Streaming

Stage TEN Taking Center Stage for Live, Interactive Content

The company is behind some of entertainment’s latest high-performing productions including Cardi B and Megan Thee Stallion’s “WAP” music video premiere, John Krasinski’s prom special for Some Good News, and has produced major livestreams with Justin Bieber, Chrissy Teigen, YouTube Music, Atlantic Records, and more. 
 
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Brand Bites
Recent Live Streams from Top Brands

Lexus Livestream Design on Twitch
Brand: Lexus
Event: Lexus IS Sedan Design
Platform: Twitch
Views: 847k
Time: January 13

Lexus recently partnered with Twitch streamer Fuslie, who has 687k followers on Twitch, with a two hour livestream where her fans were able to vote on a slew of customizations for Lexus’s new IS sedan. Fuslie’s fans used a poll feature on Twitch to vote again and again on different interior and exterior features for the one-of-a kind “gaming” car, including the exterior wrap, interior lighting, gaming monitors, consoles and 3D-printed controllers. 
 
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On the Radar
Opportunities for Brands

YouTube Music Jumps Into the Livestream Concert Arms Race with Blackpink

YouTube Music will be hosting a much-anticipated livestream concert featuring the K-pop group Blackpink on January 31st. The show will be exclusively shown on the band’s YouTube channel, featuring first-time performances of songs from their recent hit album THE ALBUM, which was released back in October. A trailer for the show released on the band’s Youtube channel has over 3 million views. 
 
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