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Merchant Newsletter - Q1 2021
Welcome to ShareASale’s Quarterly Newsletter for Merchants. The Client Success Team brings you the latest notable tools and features in your Merchant account, as well as industry news and other updates. I hope this note finds you and your loved ones in good health during this trying time. Now that we have made it into 2021, we hope we are able to provide you with some helpful updates and guidance for your merchant account as we start the new year!
 
-ShareASale Client Success Team
Network Updates + Industry News
Axel Springer appoints Adam Ross as new Chief Executive Officer of Awin
Axel Springer appoints Adam Ross as Awin’s CEO, succeeding Mark Walters who becomes a member of the Supervisory Board.

As Awin’s CEO, Adam Ross is now driving the delivery of the company’s growth vision. Departing the Awin Executive Board, Mark leaves an impressive legacy. Together with Adam Ross, CTO Peter Loveday and more recently CFO Virpy Richter, their leadership has shaped Awin’s growth from Europe’s largest affiliate network to one with over 1,000 employees across 15 markets and three continents, more than doubling EBITDA to $58 million during their tenure. 

With Mark’s vast experience of Awin and the performance industry, he has been invited to join the Awin Supervisory Board by its Chairman and Axel Springer CFO Julian Deutz.
In our ongoing efforts to improve our services, we are looking for your feedback as one of our most valued clients on the network. We would greatly appreciate if you could take the time to fill out our short survey regarding your satisfaction with the ShareASale network.  Please keep in mind that all answers will be treated confidentially unless otherwise specified by you. 

To take our survey, please click here.  
The Awin Group unveils new look for ShareASale
The Awin Group is thrilled to present the new ShareASale website, achieving another milestone in our journey to unify the Awin and ShareASale brands. With this dynamic new website, ShareASale has enhanced its brand to reflect on the outside what our partners find on the inside – a robust, innovative and intuitive platform, with comprehensive technology and solutions to support all performance marketing goals.
Publisher Spotlight: Mavrck
The Awin Group is thrilled to announce a new strategic partnership with Mavrck, the leading all-in-one influencer marketing platform for enterprise brands. With Mavrck, Awin and ShareASale advertisers can now benefit from Mavrck’s innovative technology, reporting, industry experience and track record to successfully power and optimize their influencer marketing activity.

Learn more about how to optimize your influencer marketing activity with Mavrck here.
Publisher Catalogs
Looking to grow your program with some new partners? Q1 is the perfect time to research and recruit new publishers to join your program! Our publisher management team will be happy to assist you with publisher catalogs summarizing curated partners for key verticals. You can fill out a quick survey to ensure new opportunities are passed to you.
New to the ShareASale network or to managing your program? The Program Academy provides the know-how on running an affiliate program on ShareASale – covering everything from the basics of setting up your program, the best ways to communicate with affiliates, the variety of ShareASale tools and technologies, and the expectations of maintaining a successful affiliate program. 

As part of our ongoing efforts to better support our partners’ affiliate marketing activity, ShareASale’s Program Academy Training Portal is now available on our blog – making the training resources and program optimization guidance easily accessible for our merchant partners.

Diagnostics Report

Start 2021 off strong with a Diagnostics Report for your merchant program! With the purchase of a Diagnostics Report, our Client Services team will review your merchant program and provide a checklist of items that are being met along with those that could be improved. A consultation call to review the results of the report can be arranged at no additional cost. Use this check-up to uncover ways to grow your merchant program. 

Check out our other Featured Program placement opportunities here.
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