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I can’t count how many times colleagues and clients have come to us with the presenting problem of needing to raise more money – often lots more – but can’t articulate why. To call us to ask for help makes sense, we ARE fundraising counsel but before we say, “yes,” a deeper exploration must begin because at its core fundraising is only a means to an end. The presenting problem cannot be the money you need to raise but rather the impact and value you can bring to your clients and communities that answers a pressing need.
So, our first question back to any prospect client is, “WHY do you need the money?” and we listen for the story that tells of greater, urgent needs in their communities, the creative, unique solutions that will answer those needs and/or the historic opportunity that fell into their laps that can catapult their mission to greater heights. If this part of the tale can be spun, our next question is, “HOW do you plan to do this?” This is where most organizations will start to falter (if not sooner), the answers become a bit opaque and the mumbling begins.
Being able to answer the WHY and the HOW is the nexus where strategy and fundraising meet.
Read on to learn how strategic planning can help avoid the pit falls, and the 8 questions you need to ask to properly assess how deep and wide you need to go.
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Social Advocates for Youth (SAY) was founded in 1971 to provide a constructive alternative to juvenile hall for runaway and at-risk youth. Their formula incorporates three pillars: housing, counseling and career.
