Dairy Checkoff News and Updates
Building trust and sales in dairy on behalf of Indiana dairy farmers
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Dairy Farmer Spokesperson Media Training - April 21
Join nationally-recognized communicator Joan Horbiak, RD, MPH President of Health & Nutrition Network, for a day-long media training. Practice speaking with consumers and telling your dairy story in a way that connects in person and online! Email or call Allie Rieth (rieth@winnersdrinkmilk.com or 317-443-2296) for more information.
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Dairy Ambassador Program Applications
Now Open!
Are you a high school senior or full-time college student? Do you want to share your passion of dairy with the public? Know someone that fits these interests? Apply for the Dairy Ambassador Program! This 1-year program brings together 5 students from around the state to represent the industry for through various activities. Students are awarded $2500 in scholarships throughout their term. Learn more and apply online by April 1!
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4 Ways New Dietary Guidelines Support Dairy
The U.S. Departments of Agriculture and Health and Human Services recently released the 2020-2025 Dietary Guidelines for Americans, the cornerstone of official guidance on dietary recommendations for federal food assistance programs, such as those followed in our nation’s schools.
- Dairy remains its own food group
- Three servings of dairy are still recommended each day
- New guidelines for birth-23 months include yogurt and cheese as complementary foods
- No changes to saturated fat recommendations
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New Lesson Plans are a Hit!
This fall we invested in a digital K-3rd grade lesson plan for Fuel Up to Play 60. The breakfast focused lesson complemented 3-12 pieces developed last year. After a three month campaign to share the lessons and supported microsite, there were 4,349 website visits and 2,997 program downloads!
Share with Your Schools Here!
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Refuel Your School Success
Our team was showing the love to Fuel Up to Play 60 Program Advisors the week of Valentine’s Day! Each day “healthy eating” and “physical activity” prizes were awarded to school for their program. In total, 76 schools entered, the live videos had 1,900 views and 22 schools received prizes!
See the Winning Schools Here!
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ADAI Hot Chocolate Contest Awards $6000 in School Grants
235+ schools opened and reviewed the quick and simple contest - serve hot chocolate and be entered to win. Over 1700 students received hot chocolate and the school districts of Kokomo and South Vermillion were awarded $6000 in grants! Teacher Cathy Murphy says, “My kids were amazed some of the facts they learned about chocolate”.
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National Headlines
- NMPF has created a COVID-19 vaccination guide for dairy farmers: Vaccinating essential workers, including the dairy workforce, is important because of their role in maintaining critical infrastructure operations and their increased risk of getting and spreading COVID-19. Vaccination is one of many important tools to help stop the pandemic. Visit the NMPF website for frequently-asked-questions about the vaccine and its rollout, and visit CDC’s website for more information.
- DMI's "Dr. Cheese" Helps Launch Detroit-Style Pizza: DMI’s Nitin Joshi, known widely as “Dr. Cheese,” worked with his team and Pizza Hut on the recent launch of the chain’s cheese-rich Detroit-style pizza. We issued a press release about this, and the resulting piece in Dairy Foods sparked the article in PMQ Pizza Magazine, which has led to it appearing in various other outlets, such as Dairy Foods, DairyReporter.com, Hoard’s Dairyman, Cheese Market News and others.
- Households with kids favor dairy, higher fat: A new study found that households with children reported purchasing more and higher-fat dairy products compared to households without children.
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