It was a busy week for NewStart fellow Crystal Good, who not only continued work on her Black By God initiative, but also participated in three discussions: a RadicalxChange talk entitled "Data Coalitions in Development: Let's Unite!," where she told everyone "We mine the data, we should be paid for it;" a Vantage Ventures Diversify Real Talk Series episode; and a West Virginia Public Broadcasting "Us & Them" town hall discussion on how COVID-19 exposes racial inequalities.
All of this comes after Good released the Citizen's Guide to Online Advocacy for the 2021 West Virginia Legislative Session.
Whew.
Meanwhile, our fellowship/scholarship search committee should have some news in the next week or so on our Year 2 cohort.
If you didn't apply for a fellowship/scholarship yet and are interested in enrolling in the online master's degree program and earning a degree in Media Solutions and Innovation, the application period is now open to everyone! We have a limited number of slots, and they are already starting to be filled.
You can find out more about the program at this link, and then you can apply by clicking/tapping on the button below and following the instructions:
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As a reminder, we started a Facebook page for the NewStart program. So feel free to like or follow our page to check out some interesting links and thoughts each and every week and join in on the discussion.
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Beer Me
Find yourself a local brewer who is into local news...
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Quick Hits
Here is a lot of news from around the world of local journalism. Enjoy!
Learn:
“There’s something about this town and my family and myself that this is where we belong, right at this time, and this is what we’re supposed to be doing,” Munson says. “And I’m glad to have had that to hold on to when things got so hard.”
"I’ve been involved in several conversations over the last few years in which publishers (those with no full-time employees to those with several dozen) have sought advice or discussed the topic. I suspect I’ll have other conversations like them in the future, so I thought I’d just share some of the advice I most commonly give and have seen take place."
"Here’s an idea to steal and adapt: If you want to maximize your digital subscription growth, you must have a focused plan on not only how to grow your subscriber base, but also how to retain and improve the engagement and loyalty of your current subscribers."
"This low-effort business was a saving grace for many publishers during the lowest points of the coronavirus crisis, but in 2021, some are starting to lean in and strategize about how to make it even more lucrative as the e-commerce boom continues to grow."
"More than 10,000 people immediately signed up as subscribers (the entry level is $8 a month; it costs a bit more for those who want to comment on stories). Tens of thousands of others would follow — enough to pay for the $50,000 minimum salaries of more than 20 staffers."
"President Joe Biden announced a two-week signup window (starting Wednesday) for businesses with fewer than 20 employees to get COVID-related help from the government. I suspect that some of you freelancers will want to pay attention to this."
"This year as America’s Black press celebrates 194 years since the founding of Freedom’s Journal in 1827, the sector is enjoying a renaissance fueled in large part by the murder of several unarmed Black men and women at the hands of police officers and the protests and calls for justice that ensued."
“As advertising has waned, public notice has remained relatively constant and, because of that, become a larger and larger proportion of the newspaper business over time.”
Deals:
"The Hot Springs Village Voice will be under new ownership following a sale to former publisher Jennifer Allen. Allen plans to purchase the paper from the current owner Gannett Media."
"Former lieutenant governor, senator and local businessman Kaleo Moylan has purchased the Pacific Daily News from subsidiaries of Gannett Co. Inc. The acquisition is scheduled to be finalized in April."
This An' 'At:
No one bid the minimum of $25,000 for Benjamin Franklin's ''The Pennsylvania Journal'' newspaper, with the famous ''Unite or Die.'' masthead that became the rallying cry of the Revolutionary War. I'm disappointed in all of you.
It looks like Patch is hiring in a lot of areas across the country.
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Thanks!
That's all for this week.
You can follow NewStart on Twitter @wvunewstart, and you can @ me @jimiovino.
Be like the fine folks at the Knight Foundation and the Benedum Foundation! Fund a NewStart fellowship position or a scholarship in Year 2! I'd be happy to talk! Seriously, I would love to offer more fellowships and scholarships, and you can help!
And don't forget, you can find NewStart online at newstart.media.
If someone forwarded this newsletter to you and you want to subscribe, just hit the Subscribe Me button below:
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Thanks again, stay safe, and we'll talk soon.
Jim.
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