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Product Gems of the week
💎 The power of admitting imperfections (The pratfall effect)
♦️ Scotch Brite Cleaning Cloth
💎 The ten steps for a successful behavioural science intervention
♦️ Elephant Bleu Car Wash
💎 Three ideas from psychology that explain why brainstorms tend to be ineffective (from social loafing to production blocking)
💎 On the danger of statistical methods being used to control the world (rather than understand it)
♦️ DHL It’s all about speed
💎 Higher happiness only correlates with increased spend in one category (leisure)
♦️ Jeep Reconnect with Adventure
💎 Why advertisers should fear indifference (rather than alienation)
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