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AROUND THE WORLD
It is always hard to find a topic more compelling and important than continuous learning. It has been proven to be one of the most essential skills of the most successful people in the world.   
As your Export Council, we wish to empower you with the tools you need to access new markets and grow exports.  AROUND THE WORLD imparts country specific info such as how to do business, case studies and global retail buyer lists. We have embarked on this to ensure that we equip you weekly with the tools required for decision making and marketing strategies. 
“The great aim of education is not knowledge but action.”― Herbert Spencer
Month of Global trends and Forecasts
LET’S GET UP TO DATE WITH GLOBAL BUYERS SEASONS AND GROW EXPORTS!!! And grow Exports
The Retail Business model is evolving. With global retail purchasing occurring 1.5 years, to 2 years in advance, manufacturers need a wealth of trend information to be able to forecast product design, shape, colour etc to build their global collections. It all about staying ahead of the pack, innovating and differentiating. Inspiration can often seem illusive and out-of-reach when you need it most. But with the right tools……creativity can be inspired.
 SAFLEC through our WGSN program with cross reference Arsutoria trend workshops and library access aims to bring you this vital information daily from A/W 2022/23 to spring summer 2022/23.
“Design creates culture. Culture shapes values. Values determine the future." -- Robert L. Peters, designer and author
Social Media - and Digital Presence
One of the reasons social media marketing is so effective is the fact that digital consumers spend 2.5+ hours on social platforms daily. 97% of marketers are using social media.  SAFLEC has been aggressively engaged in social media marketing to increase the awareness internationally of the Made in South Africa. 
Trending, following and hashtags-the new way we share, learn, interact and market SA manufacturers and their capability.

Follow us and send us content to market you.
Twitter: @SAFLECEXPORT
Facebook: @SAFOOTWEAREXPORT
Instagram: @saflec_team
YouTube: SAFLEC
COVID 19 Footwear Scenario Planning Webinar
Rolland Eboru, of Fred Footwear and board member of SAFLEC, presented COVID planning scenario 2 this month.  The webinar that looked at current climate with considerations of its effect on the Footwear and leather goods Industry was attended by over 25 members. It was an extremely interactive session with inputs from Dr Jay Irkhede (DTIC), Allan (Nulaw) and Richard and Peter (FLIC).  The session ended with the suggestions of possible solutions on the presented predicted scenarios to aid members with their assessment of the current environment and planning their strategies forward. 
Export Course Part 1: The Law of Inco Terms
Understanding exports, does not only involve the know-how on what product can be exportable. The understanding of the processes involved in the logistics and legalities of export is also vital to ensure smooth process flow. That starts with understanding the responsibility and risk. This is covered by understand the law of sale, which is INCO terms.
Anisa Soobrathi presented a very easy to understand session, to make it easy to understand these laws of INCO terms to assist you in understanding the responsibility and risk when exporting. Look out for our series of export courses that are focused on empowering you on the processes of Export.
Upcoming Events
  1. Arsutoria Online Footwear Webinar – 01-05 March 2021
  2. Arsutoria Online Handbag Webinar – 08-12 March 2021
  3. Rwanda Virtual Trade Event – 9th March 2021
  4. Psychology Webinar: Finding Calm Amidst the Chaos of the Pandemic by Rakhi Beekrum – 17th March 2021
+27 (0) 31 266 1472/3 | Info@saflec.co.za | www.saflec.co.za






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South African Footwear & Leather Export Council · 6 Stedman Mews · 128 Jan Hofmeyr Road · Westville, KwaZulu-Natal 3629 · South Africa