INSPIRING STORIES AND INSIGHTFUL INTERVIEWS WITH WOMEN IN MARKETING 
 

 

HOW TO DELIVER PURPOSE-DRIVEN SERVICE FOR SUSTAINED PERFORMANCE
 

In this book, The Values Economy, the authors explain how the three primary influencers of Choice, Communication and Control have created a new paradigm that they refer to as the ‘Values Economy’. Leaders of organizations can survive and thrive in this brave new world by implementing a tried and tested, detailed methodology which can be applied in any setting.
 

COVID19 AND THE NEW WORLD OF BUSINESS
 

Atholl Duncan's book received a glowing review in The HR Director Online. 

"Absolutely read it, enjoy every story and, likely like me, rip through it at pace. But don’t then put it aside. Read it again, and reflect. The seven themes it categorises the stories into are ones we can all dip into. Yes, they need global fixes, but they also need local action. We can all be more human, we can all shape a new world of work, and we can all fight inequality."

Read the article here
 

BOOK REVIEW IN
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Sangeeta Waldron argues that investing in Corporate Social Responsibility is vital for firms.

"Organisations which show diversity and inclusiveness and take a strong stand on social issues will do better in the marketplace. “When brands nail ‘social purpose’, it shows customers that the brand is something they can be proud to be associated with.”

Read the article here
 

THE SIX STATES OF BEING
 

It is all too easy to fixate on what we’re doing. An era of fast change demands we refocus on who we want to be, Ben Renshaw explains. 

"For leaders in today’s complex and challenging world, the imperative to be doing is nearly irresistible – but resist it we must. We need to consciously and deliberately decide who and how we want to be. It is the only possible foundation for navigating today’s world."

Read the article in Dialogue.