Freshcare CEO Jane Siebum has been visiting production regions of Northern NSW and South East QLD this week to meet with owner member organisations, growers, packers and central market businesses to gain a first-hand account of their involvement in industry and experience with the Freshcare Standards.
“It was important for me to meet with these producers and representatives early on in my new role, to gain insights into the challenges and opportunities they see for their industry,” Jane said.
“Engagement with industry is crucial to ensuring Freshcare can continue to provide fit for purpose standards and tools to support these organisations. I thank them for their time and the opportunity to discuss the areas that are relevant to them. It’s been a valuable experience to understand some of the challenges faced by industry, and how Freshcare can work towards providing solutions to assist them.”
Jane Siebum will continue to engage in stakeholder visits throughout the year, including other States and Territories as borders open around the country. Freshcare will also be present at Hort Connections in Brisbane from 7-9 June 2021, Trade Show stand 161.