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Bird Watcher's Digest
Attention Advertisers:
BWD May/June Marketing Opportunities
A Letter to Advertisers asnd Marketing Partners from BWD

Dear Advertising Partner,

I don't know about you, but after a looong winter, I'm beyond ready for the wonder and excitement of springtime birding in North America! Because a) our magazine continues to enjoy a SURGING subscribership and b) this is our most popular issue, contact me today to ensure YOUR birding message reaches our audience in time for spring migration!  

AD RESERVATION DEADLINE for the May/June 2021 issue is
MONDAY, MARCH 8TH

MATERIALS DEADLINE is
FRIDAY, MARCH 12TH

 

May/June Content Highlights:

  • Far Afield promotes traveling in the Lake Erie Islands, including recommendations on food, lodging, and cultural must-sees.
  • Montana is the star of our Spotlight feature.
  • David Lindo covers birding in NYC.
  • This issue's Question Mark showcases the giant roadrunner statue in Fort Stockton, Texas.
  • Scott Weidensaul shares some of what we’ve learned about migration from tracking technology data.


Feeling Frisky? 

Are you interested in digital advertising to supplement your brand's reach with our highly qualified audience? Perhaps you have a virtual event planned and you want to boost registration numbers. Maybe there's a product launching soon and you want to build anticipation. Suppose you want to round out a small-group trip with an additional guest or two. If so, check out these ad channels! 

  • Consider sponsoring a lead magnet. We pair two full-page ads promoting your organization, slap your logo on the cover as the EXCLUSIVE sponsor. In order to access popular content, visitors download these digital PDFs in exchange for their email address. These PDFs can receive as many as 5K downloads in a single month. Rate: $500. Remaining 2021 insertions: May–June; October–December
  • The popular native ad space in our eNewsletter BirdWire consistently delivers a 3% click-through rate—about three times the exposure compared with static ads. Coupled with an audience reach of nearly 30K and average open rates of 30% and 8.5% click-through rates, you will maximize your exposure. We are offering this native ad space once per issue, at $450. Available 2021 dates: May 15, June 5, June 19, July 3
  • BirdSensea podcast allowing advertisers an exclusive platform for an entire episode, is only $1,000. Still available for 2021: June, July, and August
  • An EXCLUSIVE 1200x500 ad opportunity in News from the NestThis is our popular bimonthly roundup of in-house writing, with 20K+ followers, a 28% open rate, and a click-through rate of 6%. Only $300/issue. 
Any of this tickle your fancy, but you have questions? Send me an email, and I will arrange a meeting!
 
Sincerely,
Kelly Ball
Kelly Ball
BWD Sales Director
Phone: 1-800-879-2473
Email: advertising@birdwatchersdigest.com
Kelly Ball
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