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Special Report 
Brand Live Stream

Kevin Best, Contributing Editor, BrandStorytelling.tv

Spotlight 
Highlighting Brands Innovating with Live Streaming

Vans Launches Daily Livestream Broadcasts with Channel 66

The skateboarding shoe and apparel company Vans has launched Channel 66, a free digital livestream broadcasting network. The channel went live on February 8th, and broadcasts every weekday starting at 11Am EST on the Vans website. The live feeds are based out of flagship Vans stores located in Los Angeles, Mexico City, Chicago and New York, with local programming from each city that aims to feel like a combination of a radio station and public access TV.
 
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Brand Bites
Recent Live Streams from Top Brands

Soundcloud Player One Fortnite Tournament
Brand: Soundcloud
Platform: Twitch
Time: February 18

The audio platform Soundcloud hosted a Fortnite Tournament livestream, titled “Player One,” on Twitch featuring eight Soundcloud artists playing the game against each other. The event aired from 8-11pm EST on Soundcloud’s Twitch channel, which has 17.8k followers. Co-host Rico Nasty performed during the “halftime show,” which broadcast from the rapper’s hometown in Washington D.C. The crossover between music and video games felt natural for Soundcloud, which has reported finding that almost half of its users identify themselves as “gamers.” The livestream was the first in what Soundcloud hopes will be a series of gaming events to help showcase new musicians.
 
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On the Radar
Opportunities for Brands

Livestream Shopping Startup Talkshoplive Raises $3 million in Funding

Back in December, Brand Storytelling covered the rising popularity of livestream shopping platform Talkshoplive. The success has continued, as the company has just raised $3 million in seed funding from Spero Ventures, an investment firm known for working with tech startups. Talkshoplive has been making headlines recently for successful product launches with celebrities like Matthew McConaughey, Paul McCartney, Catherine Zeta-Jones, and Garth Brooks. The company was founded in 2018, inspired by the surge in online shopping happening overseas in China. 
 
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