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February 2021

 Amárach Insight       


Targeting Fraud: our for AIB shows that four in five people have been targeted by banking fraud. 

Pandemic Love: our research for Intro Matchmaking highlights the challenges of love in a lockdown. 

Understanding Epilepsy: the majority of people underestimate the prevalence of epilepsy in Ireland.  

Children First: should childcare professionals be among the first to be vaccinated - most people think they should. 

Researching the Homeless: our survey of homeless people in Dublin with RTÉ Investigates sheds light on a growing problem.
 

 Amárach Foresight  


Vaccine Futures: GPs and pharmacists are among those trusted most to deliver the Covid-19 vaccine in the coming months. 

Brand Safety: in the very near future, all content marketing strategies will have to include NFTs to keep brands safe in a digital world.

Beyond the Cookie: we're all going on a cookie-free marketing diet soon, and not just for Lent.

The Great Unbundling: Benedict Evans latest opus on the extraordinary changes ahead in a post-covid world.
 

 Amárach Guides      


If you are new to Consumer Foresight then why not check out our archive of past issues and see what you have  been missing? 

And if you plan on doing research in 2021, then you should start with 24 questions every research buyer should ask their agency.

Are youth markets on your agenda? See our Researching Gen Z guide.

Do you do B2B research? Then see our Researching SMEs guide.

To get all the latest reports and insights from Amárach why not connect with us on LinkedIn or follow us on twitter? 
 

 Amárach Inspiration 


The task of marketing is to make selling easier. 
Colin Gordon
 
Copyright © 2021, Amárach Research, All rights reserved.

Our address is:
11 Kingswood Business Centre, Citywest Business Campus, Dublin D24 KT63, Ireland
T. 01 410 5200    E. info@amarach.com    W. www.amarach.com

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Amarach · 11 Kingswood Business Centre · Citywest Business Campus · Dublin, Co Dublin D24 KT63 · Ireland