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This week's top stories:
  • TRREB to launch “ground-breaking” multi-list technology platform
  • Real estate marketing:  Facebook or Instagram? 
  • Dealing with multiple offers via Zoom
  • What landlords can learn from the pandemic

TRREB to launch “ground-breaking” multi-list technology platform

The Toronto Regional Real Estate Board has announced plans to launch a new “multi-list” technology platform for more than 60,000 TRREB and partner-board members. “TRREB will be the first board in the country to offer this ground-breaking platform that will offer a more intelligent way for real estate professionals to help and support their clients, manage their business and elevate their integral role in the home ownership journey,” says TRREB CEO John DiMichele. “As new products come on and people have the opportunity to provide different services, this system will be more of a facilitation environment rather than just an MLS.”

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Real estate marketing:  Facebook or Instagram? 

I’m often asked by Realtors if they should be on Facebook or Instagram or both and the answer is a solid “it depends”. Although Instagram is just six years younger than Facebook, it seems to be the platform more people are talking about. But that doesn’t mean Facebook is disappearing. There are still good reasons to use it.  

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Dealing with multiple offers via Zoom

Some people learn a new and better way of doing something but keep it to themselves. Not Barbara Brindle, who is excited about her idea to run multiple offers online with Zoom and is willing to teach any Realtor who wants to learn. Her goal is to bring the concept to the forefront and better the industry for all. And it’s not just a strategy for pandemic times.

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What landlords can learn from the pandemic

The rental market has been hit hard by the pandemic. Whether you’re in Montreal, Vancouver, Toronto or any other major city in Canada, rental investors of all sizes have experienced the need to quickly adapt to the current market conditions. Here are some rental market lessons taught by the pandemic that you should consider as a landlord.

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Got a hot story? Let REM know about it

Do you have news to share with Canada’s real estate community? If you have a hot tip about something that’s happening in the industry, a new hire, a new office, a great charitable initiative, a story about an exceptional Realtor who is doing exceptional things – let REM know about it so we can share their story.

Send all news, tips and photos to Jim Adair at jim@realestatemagazine.ca.

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