• What landlords can learn from the pandemic
• Real estate marketing:  Facebook or Instagram? 
• The hard facts about online leads 
• SquareFeet.ai stakes claim as “pioneer of price optimization” in real estate
• Coldwell Banker Canada announces top award winners

What landlords can learn from the pandemic

The rental market has been hit hard by the pandemic. Whether you’re in Montreal, Vancouver, Toronto or any other major city in Canada, rental investors of all sizes have experienced the need to quickly adapt to the current market conditions. Here are some rental market lessons taught by the pandemic that you should consider as a landlord.

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Real estate marketing:  Facebook or Instagram? 

I’m often asked by Realtors if they should be on Facebook or Instagram or both and the answer is a solid “it depends”. Although Instagram is just six years younger than Facebook, it seems to be the platform more people are talking about. But that doesn’t mean Facebook is disappearing. There are still good reasons to use it.  

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Sponsored: “Smart” QR codes: Taking your real estate business into 2021 & beyond

What is the difference between a QR code and a Smart QR code, and why should you consider adding this powerful tool into your marketing mix?

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The hard facts about online leads 

This has been swirling in my mind for some time now so I had to dig in for you. I ran the numbers for how many Realtors there are, how many active listings there are and what the buyer pool looks like. The facts are staggering. All this talk about online lead generation, this bright shiny object that just delivers business like it’s pizza. The numbers tell the real truth about it all. Watch!

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SquareFeet.ai stakes claim as “pioneer of price optimization” in real estate

New residential developers have a hard time efficiently determining the pricing of their units, says SquareFeet.ai COO Sean Tassé. The company “wanted to build a solution that would allow the developer to have an overall market view of the project, where it’s located, help the developer develop his initial pricelist in a more sophisticated way, and allow the developer to have a platform that allows them to follow in real time the sales of his project and optimize those prices,” he says. 

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Coldwell Banker Canada announces top award winners

The Coldwell Banker Canada network recently announced its top Canadian award winners based on their 2020 performances. Top Canadian companies, sales representatives and teams were revealed in a live virtual awards event attended by hundreds of Coldwell Banker professionals across Canada. Emma Lafreniere of Coldwell Banker Preferred Real Estate in Steinbach, Man. earned top rookie honours in both unit sales and volume. She was also named Top Rookie in North America in both categories.

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