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Inside the ‘Black Market’ Where Artists Can Pay for Millions of Streams [Rolling Stone] FULL STORY
Digital marketer Joshua Mack brags on call with high-powered management company about the ability to “manipulate” streaming systems to “hit astronomical numbers.”

What’s the real problem with fake streams? [Fader] FULL STORY
NFTs Are Booming and the Music Biz Desperately Wants In [Billboard] FULL STORY

Why the NFT Craze Is a Bubble Waiting to Pop [Marker] FULL STORY

An Introductory Guide to NFTs in the Music Industry [COS] FULL STORY
10 Hard & Awful Truths About Being an Independent Artist (And What You Can Do About It) [Music Think Tank] FULL STORY
Obstacles and challenges can unnerve even the most determined indie artist. However, knowing what you can do about these ten hard and awful truths about being an independent artist can ensure a smoother and more successful journey.
How SoundCloud’s New Royalty Payouts Work, in Terms You Can Actually Understand [Vice] FULL STORY
If you're not someone who follows the jargony, complicated world of music streaming closely, the new system, which SoundCloud dubbed "fan-powered royalties," might seem confusing. Allow us to break it down for you. 
Connecting the music business dots in 2021 [Mark Mulligan for Hypebot] FULL STORY
It has been one of those weeks, with impactful music business announcements coming thick and fast. As is often the case, a succession of apparently unrelated events actually have a connecting thread. In this instance there are three.
Music Biz on the Rebound: Assessing the State of the Industry for Concerts, Songwriters, Publishing, Music Discovery and the Latin Explosion [Variety] FULL STORY
s recorded music pandemic-proof? Data collected by the Recording Industry Assn. of America measuring U.S. music revenues in 2020 demonstrates the market’s resilience.
Watch the 63rd Annual GRAMMY Awards this Sunday! View the full GRAMMY Awards schedule here.
The 63rd Annual GRAMMY Awards kick off this Sunday, March 14 with the Premiere Ceremony starting at 3pm ET/12pm PT. Streaming on GRAMMY.com and YouTube, the Premiere Ceremony will feature 8 special performances and more than 70 GRAMMYs awarded across music genres ranging from classical and jazz to R&B, Global music and more. Music’s Biggest Night continues at 8pm ET/5pm PT with the telecast live on CBS and streaming on Paramount+. Tune-in to watch incredible performances and celebrate nominees, winners, and outstanding creators working behind the scenes. 
SXSW Online Music Festival — Full List of Artists Announced [Grateful Web] FULL STORY

SXSW 2021 Preview [NPR] FULL STORY
Amazon Music Launches In-App Merch Integration, Exclusive Artist Collections [Billboard] FULL STORY
Merch will appear on participating artists’ pages alongside their songs, albums, live streams and music videos, allowing fans to shop directly from the Amazon Music app. The majority of this merch will be available with Prime shipping for Amazon Prime members.
Why Spotify’s ex-Global Head of Music Publishing thinks streaming services should be paying songwriters more money [MBW] FULL STORY
The following MBW op/ed comes from Adam Parness, the former Global Head of Music Publishing at Spotify from 2017 to 2019. "Let’s start with what really needs to be said: Streaming services should be contributing more revenue to songwriters and independent music publishers."
The Artist-Superfan’s Brave New Superstore [COS] FULL STORY
Jack Dorsey’s rationale for buying Tidal is to give artists a direct path to easily transact with their fans (think merchandise, for example), much like retailers use Square to cut out the credit card middleman.
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How NPR’s Tiny Desk Concert became a golden ticket to the Grammys [LA Times] FULL STORY
Tiny Desk Concert has become an essential portal: a coveted platform for artists gunning for a career in music and a creative playground for those who already have one. Last year the series generated nearly 500 million YouTube views.
Congress Passes $1.9T Relief Bill: Here’s What’s in It for Music Workers [Billboard] FULL STORY
The landmark legislation includes an extension of unemployment and mixed earner benefits, tax relief and health care subsidies, among other provisions.
Tame Impala Played a Sold Out Show in Australia [COS] FULL STORY
In Australia, the weekly average of COVID-19 cases has been in the single digits since January. As such, pre-pandemic normalcy has all but returned to the country — and that includes packed, maskless concerts.
Triller Network Acquires Verzuz [Billboard] FULL STORY 
Creators Swizz Beatz and Timbaland join the Triller management team and direct a portion of their equity stake to the 46 creatives who've appeared on Verzuz.

Why Triller’s Acquisition of Verzuz is a Big Business Win for Black Music, Especially Hip-Hop [Ebony] FULL STORY
The 10 most innovative music companies of 2021 [Fast Company] FULL STORY

The 10 most innovative social media companies of 2021 [Fast Company] FULL STORY
YOUR MORNING COFFEE, THE PODCAST Episode #30 LISTEN HERE
Intro by Ace Frehley! This week Jay Gilbert and Mike Etchart discuss
- The ABC's of NFT's: A Guide To Non-Fungible Tokens, The Cryptomedia Trend Bringing Ownership To The Internet
- RIAA Releases Year-End Music Industry Report For 2020
- Are Streaming Services Really That Bad For David Crosby And Other Classic Artists?

YOUR SECOND CUP


• Tuma Busa Changed Spotify With a Playlist. YouTube’s Next. [Vulture] FULL STORY
• How The Kid LAROI Became A Superstar With Billions Of Music Streams [Forbes] FULL STORY
• Bandsintown named to Fast Company Most Innovative Companies 2021 list for live stream hub, Bandsintown PLUS [Hypebot] FULL STORY
• Women making music: The COVID impact [MIDiA] FULL STORY
• The 500 With Josh Adam Meyers Podcast: Oasis "(What's the Story) Morning Glory?" With Comedians Jim Jefferies and Steve Byrne [The 500] LISTEN HERE
• How Black Musicians Are Creating Soundtracks For Popular Meditation Apps [OkayPlayer] FULL STORY 
• What is the Mechanical Licensing Collective (MLC)? [Symphonic] FULL STORY
• Absent its marquee Grammy event, MusiCares turns to BTS for fundraising sizzle [LA Times] FULL STORY
• Our Last Shows: A Look Back at Final Concerts Before the World Went Quiet [Rolling Stone] FULL STORY
• Charles Caldas, Ex-Merlin CEO, Talks Exceleration Music [Billboard] FULL STORY
• How to Use Content Pillars to Define Your Artist Brand [Symphonic] FULL STORY
• Music NFTs Have Gone Mainstream. Who’s In? [Rolling Stone] FULL STORY
• How Is This Legal? [Reveal News] FULL STORY
• Pioneering pop star Kimbra launches comprehensive new vocal course with online music school Soundfly [Yahoo!] FULL STORY
• Streaming for Audiophiles [WSJ] FULL STORY
• Songclip Announces $11 Million in New Funding [Songclip] FULL STORY
• How a Virtual Music Company Is Using Golf Courses, Rental Homes to Bring Back Live Music [Rolling Stone] FULL STORY
Your Morning Coffee is brewed fresh early every Friday morning by Label Logic. Cick here to visit our website. eMail jay@label-logic.net  






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