Hey <<First Name>>,
Having competitors in your space isn't a bad thing.
In fact, it's proof that there's a need for your product or service. If you have an idea and there's nobody already offering it, that might actually mean there's no appetite for it in the market - and that can cost you a lot of time and money.
You can even study your competitors to help your own business along.
For example, you can find out who they're serving, if there are gaps in the market, what their marketing campaigns look like, what backlinks are benefitting them the most, and even the tools they use on their site.
Best of all, there are tools you can use to take the hard work out of all of this.
I've got a list and description of
27 of them here, including ones you can use for free.
