One of the greatest disconnects in the corporate world involves purpose, and, therefore, it’s one of the greatest opportunities for leaders who want to improve their organizations. This was illustrated perfectly in a 2016 report by PWC.

Leaders and managers were doing a poor job of helping employees connect to purpose in ways that mattered to them the most. Why? Because leaders were either unaware of what mattered to employees or they were too focused only on what mattered to themselves.

The first thing leaders can do to resolve these disconnects is recognize that they exist. Then they can take two steps toward communicating purpose in positive, productive ways.

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