A ‘SUITE’ strategy for pricing in a challenging market
Record-low housing inventory, stiff competition, rising prices and COVID-19 have left a disproportionate number of Canadian housing markets in strong seller’s territory, with real estate agents reporting multiple offers driving selling prices well over asking. Those wishing to attract even more attention and competition are doing so by listing properties well below market value.
This practice results in woefully misplaced homebuying hopes, wasted efforts and an artificially inflated list price to sale price ratio. Most importantly, it increases risk to public health and safety due to COVID-19.
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