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Today's top stories:
  • A ‘SUITE’ strategy for pricing in a challenging market
  • Paul Poliszot: Helping small investment clients build wealth
  • The dreaded Dear Realtor note
  • Home inspections do more than list issues within a home

A ‘SUITE’ strategy for pricing in a challenging market

Record-low housing inventory, stiff competition, rising prices and COVID-19 have left a disproportionate number of Canadian housing markets in strong seller’s territory, with real estate agents reporting multiple offers driving selling prices well over asking. Those wishing to attract even more attention and competition are doing so by listing properties well below market value.

This practice results in woefully misplaced homebuying hopes, wasted efforts and an artificially inflated list price to sale price ratio. Most importantly, it increases risk to public health and safety due to COVID-19.

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Paul Poliszot: Helping small investment clients build wealth

“If you’re looking to invest in real estate, where do you go?” This was the question Paul Poliszot asked some of his small investor clients. He was astonished that they responded by citing a small fraction of companies. “Obviously, there are big firms out there, like Cushman, that service large corporations or big investors on multimillion-dollar purchases. But there was nobody that was really servicing the smaller investor. And I was very surprised that maybe nobody thought the market was big enough,” says Poliszot.

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With many elements to manage around the house, you can let them know that TELUS Custom Security Systems has made smart automation simple and convenient to monitor. 

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The dreaded Dear Realtor note

“After much consideration, we have decided to go with another agent.” Anyone who has been in the real estate business for five minutes knows what this is. A “Dear Realtor” letter. The one we hate to find in our inboxes. They still sting. The industry requires us to have skin as thick as a rhinoceros. The ability to let the disappointments and discouragements slide like water off a duck’s back. But it is sometimes easier said than done. Sometimes it hurts just a little. We think we have connected with someone. Become sympatico. Only to find that they had other thoughts.

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Home inspections do more than list issues within a home

Many Realtors and sellers dread what may be uncovered during a home and property inspection. But in most cases, a pre-inspection can be used to your advantage to help sell the home with fewer conditions. Not only can a pre-inspection alert you to issues that can be fixed before the home is listed, but it can also highlight to potential buyers how well the home’s main systems are operating. Let’s face it – this hot sellers’ market won’t last forever, so it’s great to have some tools in your back pocket to help sell homes quicker regardless of market conditions.

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Got a hot story? Let REM know about it

Do you have news to share with Canada’s real estate community? If you have a hot tip about something that’s happening in the industry, a new hire, a new office, a great charitable initiative, a story about an exceptional Realtor who is doing exceptional things – let REM know about it so we can share their story. 

Send all news, tips and photos to Jim Adair at jim@realestatemagazine.ca.

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