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23 March 2021

Hello <<First Name>>,
This email landed in your inbox because you signed up at PSG Studio or a friend forwarded it to you. I hope you enjoy it, but if you'd like to leave, simply unsubscribe.
For over twenty years I’ve used technology, documentation, and planning to help solve business needs. I want to share this knowledge with you. In this newsletter edition, you will find one quick tip, I’ll explore an interesting article, share links to websites that caught my eye, and recent blog posts in case you missed seeing them.

One thing
Crocuses are beginning to bloom in my yard and the spots of purple bring me extreme joy. The emergence of spring bulbs always excites me — not only that they've made it through another winter (and digging squirrels) but because of the planning that occurred long months before.
 
Gardening is a good way to practice the longer view of planning — and making changes.
 
When I plant a seed or take a cutting, I take time to give it care and attention with the goal of good root development and that a healthy plant will grow. That plant might not be ready for months (or in some cases years) and needs routine care.

How can this relate to your business?
 
Your website is like a garden and benefits from both routine maintenance and a plan.

Schedule five minutes to review one aspect of your website and determine one small thing you can change to help it better accomplish your goals. For example, does your navigation menu need a reorganization?

Later this week set aside a half hour to review if the front page of your site shares and explains the products or services you currently offer. This past year has been one of change and while your website may have had many quick fixes and links to help disseminate information, now is the time to clean it up and make sure it all fits together.

several purple crocuses blooming in a sunny grassy yard

Of Interest
Last August, Cal Newport published blog post series to compliment the launch of a new course. In Focus Week: Take Control of Your Time, he dove into his time blocking method and offers some advice as to use it effectively. There's one sentence that’s very important and is something I missed when I first began this system years ago.
 
"You do not want to extend this blocking discipline to your time outside of work, as this excessive rigidity will eventually lead to burn out."
 
I can confirm it will lead to burn out, it happened to me. In the beginning I was eager and created time blocks for my entire day, from when my alarm went off until I returned to bed. Like many things, they were created with the best of intentions – how I felt I should best use my waking time. While they provided were useful nudges to keep me from spending my free hours on social media, knowing that at 8pm there was something in my calendar began to weigh heavy. It was a miserable time, and I began to resent the time blocks. My solution was to create less of a time block for that time period (knit on gift socks) and one that was more of a theme (Book & Knitting, TV). This provides me the best of both worlds – a flexible nudge so I don’t feel overwhelmed by possibility; I no longer feel the burden of my choices during these special off hours.
 

Links

From the Notebook Archive
I publish a new blog post every other Friday (with this newsletter the following Tuesday). Here are the most recent posts:
Thank you for reading. I hope you found this newsletter useful. If you think someone else would find it helpful, please consider forwarding it. If this is your first time reading the newsletter, welcome. You can read previous issues and subscribe here. 

Finally, if you need to venture outside, please do so safely. Wear a mask, maintain social distancing, and wash your hands.

/penny
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