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the marketing meetup. this week presented by our friends at...
Gravity Global
Don't be brave - get it?

h1, part 1: don't be brave, be right

 

Hey there, you lovely person (can't believe I haven't done that one before!)

Tuesday's webinar shifted my marketing world 2% on its axis. 🧐 

This means to say I feel like I'm better at what I do now because I listened to the perspective of some other interesting people with a perspective on the industry we love.

So, if the allure of TMM is part community and part knowledge... well... Giles and Ryan of Delusions of Brandeur have got some brain shifters for you. 

And then you can go and discuss them in our Facebook group after 😊

The talk was all about the language we use to describe our work, and how that will land with others outside of marketing (spoiler: Giles and Ryan aren't big fans of us calling ourselves 'brave'). It also provided some really interesting insight into how to speak about creativity and also gave me a quote I'll use for the rest of time...

"Noone cares if you like your parachute, you care if the ******* thing works!"

So, if you're up for a potential shift in perspective, and to see possibly the most beautifully put-together slides you've ever laid eyes on... click that pink button below 👇. Now available on-demand for you with a write-up, too :) 
 
Don't be brave, be right. Find the the video, podcast, and full write up here.

P.S. I'll usually include a bunch of takeaways in this email, but I feel hearing the lessons in context is more important for this talk. Even better would be to watch the video rather than just the audio this week, too (even though the podcast version is still available) 😃

h1, part 2: marketing resources for dayzzzz

 

Previous speaker at The Marketing Meetup, Louis Grenier, has been running the no-BS Everyone Hates Marketers Podcast for five years now. 

And yesterday, he released the definitive list of every resource mentioned by his guest speakers over the course of time. While that sounds like a lot, he then ranked them by the number of times those resources were mentioned, to make it easy to find what your looking for.

Basically, it's like every reading, podcast, resource and video list in one place for you. Rabbit hole, maybe. Useful? Heeeeeeeeeeeelll yeah :)
Find the resource list right here.
h2: upcoming events (webinars every Tuesday!): 
 
Date Speaker Subject Get yo' space
19/03/2021 Conversation Club (meet other community members!) My favourite marketing resource Sign up here
23/03/2021 Marisa Thomas, Head of Marketing at EVERPRESS Put the data down. How to win loyalty through two way customer relationships. Sign up here
30/03/2021 Dave Harland, Copywriter How to write stories for social media Sign up here
06/04/2021 Tim Soulo, CMO at Ahrefs How we took the Ahrefs blog from 30,000 to 1,500,000+ visits per month Sign up here
13/04/2021 Liron Smadja, Senior Director of Global Brand Marketing and International Expansion, Fiverr We’re building a household name. This is how. Sign up here
20/04/2021 Emma Honeybone, Head of Relationship Marketing at Engine Group What does relationship marketing really mean, and how can it impact your business? Sign up here
27/04/2021 Asia Orangio, Founder of DemandMaven How to acquire your first 100 customers Sign up here
04/05/2021 Sherice Harris & Nathan Anibaba. Head of Brand for Speedo EMEA & Founder of Agency DealMasters How to build great agency relationships Sign up here
11/05/2021 Laura McLachlan, Director of Marketing and Fundraising at Worldwide Cancer Research How to find purpose for you and your brand Sign up here
18/05/2021 Anu Adegbola, CMO of Brainlabs How to PPC Sign up here
25/05/2021 Jeremy Waite, Communications Designer at IBM How to tell stories with impact Sign up here
01/06/2021 Adele Revella, Founder of Buyer Persona Institute How to build customer personas that actually work Sign up here

h3: some jobs from our friends


Job Title: Senior Digital Marketing Executive
Location: Cambridgeshire
Salary: £28,000 - £30,000
Description: “An innovative and leading consumer electronics brand, based in Cambridgeshire are looking for an expert digital marketing specialist to join their team and own key digital strategies, with a strong focus on SEO, PPC and socials.
 
Job Title: Head of Communications
Location: Cambridgeshire
Salary: up to £60,000 plus profit share
Description: So, this one is a bit special…The business is working at the forefront of technology that, if deployed, could benefit every single inhabitant of this planet. The technology ‘product’ is sustainability based at its core, and a passion for the environment is absolutely essential for this one. They’re a technology start up, who are going through really rapid growth. They’ve already received a sizeable amount of funding in the last six months and are set to be one of the emerging Cambridge success stories over the course of 2021, given the rather chunky investment they’ve received from other global giants......”
 
Job Title: Senior PPC Account Manager
Location: Suffolk
Salary: £35,000 – £40,000 plus benefits
Description: “An excellent opportunity for an experienced Digital Advertising Account Manager from either an in-house or agency background to join an organisation that offers a fast paced, supportive working environment as well as genuine opportunities for career progression and personal growth.......”

Job Title: Customer Marketing Manager
Location: Need to be able to get to London once a month
Salary: Competitive
Description: This role is about being the champion for our customer for this B2C brand, whether they’re yet to shop with us or are life long fans. The main responsibilities will be in CRM management, rentention, content and sustainability.

h4: sweet dealzzzz from peeps we vouch for


ContentCal: Really smart content and social media scheduling. We have a 20% code on checkout (TMM20), or just grab yourself a trial and give it a go.

Fiverr: We've been using Fiverr for a lot of our graphic design lately and have even got a chap to do a little SEO for us, and been super impressed. You can get 20% off your first order by clicking this link.

Cambridge Marketing College: With all the change that is going on now is the time to be investing in your learning, if you can. Our friends at Cambridge Marketing College have a series of short courses on communications strategies available for ya right now to help you get better.

h5: other stuff


Join the facebook community. 

Listen to the podcast. 

Read the blog. 

Attend one of our events.

Apply to speak.
 
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The Marketing Meetup Facebook Group
The Marketing Meetup Website
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