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Hi Friend,
This month, we're continuing a series of articles designed to help you write or re-write your marketing plan. In our previous newsletter, we introduced the first five steps. This installment focuses on creating a marketing budget and choosing marketing platforms.
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"There is no decision that we can make that doesn't come with some sort of balance or sacrifice. "
- Simon Sinek, author and inspirational speaker -
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Part 7: How to Choose the Best Marketing Platforms for Your Business
There are hundreds of marketing platforms available to promote your business. Ultimately, the marketing platforms you use need to align with where your audience consumes content, the time and money you have to invest in campaigns with each platform, and your marketing goals.
This article will introduce many different marketing platforms and discuss things to consider before you use them.
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Part 6: Creating a Marketing Budget for Your Business
Your marketing budget is where you will decide how much money and time you can allot to marketing over a set period. Putting this budget together will help you assess if you have more money or more time, which will help determine what type of marketing you can do: paid (costs money), organic (costs time), or both.
This article will give you tips to help you establish your budget.
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Part 5: How to Conduct a Marketing Asset Assessment
An asset assessment, or marketing audit, is a detailed, comprehensive review of your business’s marketing plan, objectives, current activities, and strategies. Conducting a marketing audit is an invaluable part of your marketing plan because you will be learning from your actual past efforts, which will ideally result in a more streamlined marketing plan moving forward.
This article will walk you through what to audit and how to improve your future marketing efforts.
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Part 4: How to Analyze Your Competitors and Their Marketing Plans
Assessing your competitors early and frequently is part of being a healthy, growing business. This type of analysis will direct the rest of your marketing plan, potentially give you ideas for new offerings, and help you stay relevant in an ever-changing marketplace.
Here's how to identify and analyze your competition.
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Part 3: How to Define Your Target Audience
Knowing what’s appropriate to say, how to say it, the visual cues to use, and knowing where those people hang out so you’ll know where to market are all part of understanding your target audience.
This article will help you find and define your target audience.
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Part 2: How to Define Your Marketing Goals
Setting goals in your marketing plan will help your team prioritize and move your business forward in a methodic way.
Here's what to consider when setting your goals for marketing.
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About Cayenne Consulting
Cayenne Consulting assists startups and emerging growth ventures (including new initiatives at large firms) by developing business plans, financial forecasts, pitch decks, business models, business valuations, research reports, and more.
Cayenne also provides specialty services such as exit and succession planning, grant writing, business turnaround consulting, and strategic planning.
Cayenne has served over 2,400 clients since 2001. Our consultants have prepared materials that have played an important role in raising over $4.3 billion.*
* Note that Cayenne Consulting is not a broker-dealer and therefore cannot raise capital for our clients.
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