SirRoan is a Brooklyn native, multimedia producer, and regenerative designer. Like others with upbringings in NYC during the twilight of the Reagan years, SirRoan was exposed to the codependency of substance abuse at an early age. This contributed to a lifetime of paradoxes concerning human behavior, altered state, human consciousness, perseverance, and the difference between intentional and unintentional constructs. His outlet of choice was sound and as a successful music producer, songwriter, and entrepreneur, SirRoan accessed a well of creativity in writing music with Swizz Beatz, Gucci Mane, and many other established publishers.This well would become more relevant in the future

The Great Recession in 2008 pushed SirRoan travel in the literal and existential sense. He began foraging and forging medicine mentor ships in traditional folk medicine practices, mindfulness and meditation

This myriad of influences drove SirRoan to study plants and the components of their habitats as the basis of all life enhancing material as well as commodities utilized by humans. A decade later SirRoan designs with Permaculture sensibilities, (certified under Andrew Faust) and Earthships Biotecture systems lucidly (certified under Mike Reynolds & Phil Basart.)

In 2019, as if by divine timing SirRoan launched We Are Earth (WAE), a regenerative urban farm co-op, featuring high yield vertical farms in collaboration with GROWBOX™.