1.   Vaccine Access & Inequality 

One major area of concern has been making sure the most vulnerable populations are receiving the vaccine. In many areas, Black and Brown communities have been hit the hardest. This has caused a need to examine the rollout process to ensure an equitable distribution of doses and education about the safety of the vaccine. What does this mean for researchers? 

If your business serves diverse populations, now may be the time to conduct research with them to explore attitudes and perceptions about vaccines, employment issues and other COVID-impacted behaviors. Is your brand perceived as an ally? A resource?  Finding researchers with deep expertise in diverse populations is challenging. We can help. Here’s an example of a researcher in our service who has the necessary expertise: 

• Qualitative Project Management
• In-person/Phone IDIs
• In-person/Online Focus Groups
• Rigorous Analysis of Qualitative Data

The pandemic’s WFH phenomenon has obviously had a huge impact on many businesses. Two groups that experienced particularly strong changes: 

• Employers who shifted workforces to remote working, and that have delayed their return-to-office date multiple times. Will they now revert back? Or will WFH be a permanent option for employees? How do managers and employees feel about these changes? What factors may drive or deter their future behaviors? 

• Businesses that traditionally relied on high foot-traffic have been waiting for the return in-person commerce. Will foot traffic return to pre-COVID levels? How do these businesses, and their customers, foresee their activities changing once vaccines more fully rollout?  

Research with business owners, managers and employees is a hot topic now that a post-lockdown business world seems possible. If you would like research help from market researchers with relevant experience, we have researchers available who have the needed expertise. Here’s one example: 

   3.   Medical Privacy 

One of the most heated subjects around the pandemic has come from the dividing line between one’s personal health decisions and how those decisions impact the world at large. Airports have been talking about concepts like a “vaccine passport” to validate passengers for safe travel. Even some employers have considered the idea of ensuring their workforce is vaccinated before letting them return. Even for those who want the vaccine, the notion of allowing institutions to have access to one’s personal medical history can be disconcerting. There is tension between doing what’s best for public health and concern that such steps would set a dangerous precedent.  

You can access market research experts who have relevant skills and experience through our Rent-a-Researcher service. If you are interested in learning more about these candidates and others, please contact us at rar@researchrockstar.com or (508) 691-6004 ext 703.