Topher DeRosia is Senior WordPress Architect at Camber Creative and has been a developer advocate and evangelist for BigCommerce. With a career spanning twenty-five years on the web, he has an extensive background with WordPress as a plugin developer. He also has product management and sales experience. Which of these roles does he think is most important in a new business?
Topher says there’s a misconception that eCommerce is all about the technology, the software or service platform you use, and that is all you need to get started with an online business.
This could not be more wrong.
