🥄Digital Brand Bites (01.04.21)

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Welcome to Digital Brand Bites. A snack-sized deconstruction of social media content from big brands.

🍤Cinnamon Toast Crunch 'gaslights' man who found shrimp tails in his box.
🚢McDonald's uses an Evergreen ship meme in another cry out for help.
👶NHS Tayside accidentally posts a pic of a baby, eating crisps.
💲Chipotle giving away up to $25,000 in bitcoin.

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🥄 Enjoy your digital bites - Bon Appétit!

🦐Cinnamon Toast Crunch, a cereal brand, went viral recently after a guy (Jensen Karp) claimed that he discovered shrimp tails, encrusted in sugar, in his box. Karp tweeted them after not receiving a timely response through the website.

🦐They responded: "After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended. We assure you that there's no possibility of cross-contamination with shrimp.”

🦐It didn't go down well with Jensen (and the thousands that chimed in) claiming that the brand was 'gaslighting.' He responded with "Ok, well after further investigation with my eyes, these are cinnamon coated SHRIMP TAILS, you weirdos. I wasn’t all that mad until you now tried to gaslight me?"

🦐 Jensen said: "No real update and I’m not posting about this bullshit all day again. Waiting for the envelope I agreed on from General Mills to send them back pieces and some of a shrimp tail will leave home for DNA testing at Noon. They grow up so fast."

🤔 To be continued...

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🚢 McDonald's jumped on the Evergreen ship memes by highlighting how its fans are always jumping down their throat whenever they say *anything* on social media.

🚢 It's a subtle nod to that time when the McDonald's social media manager ignited a conversation about mental health with a cry for help: "when is the McRib coming back" and never "how are you doing person who runs the McDonald's account."

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👶 NHS Tayside is an NHS board that forms one of the fourteen regions of NHS Scotland. Its latest Instagram post shows the joys of having work accounts logged into personal phones.

👶A photo of a cute baby eating crisps snuck into Tayside's latest Instagram gallery post. The photo (which obviously isn't part of the post) has not been deleted and surprisingly, no-one has commented.

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₿ Chipotle, an American chain of fast-casual restaurants, is jumping on the bitcoin craze by giving $100,000 worth of bitcoin to celebrate #NationalBurritoDay.

₿Chipotle wants people to visit BurritosOrBitcoin.com, where each player gets 10 tries during the contest. Correct guesses could win up to $25,000 in bitcoin, or a free burrito, as Chipotle is giving away $100,000 in food too.

₿Chipotle is partnering with Stefan Thomas, the San Francisco man who famously lost an eye-watering $220 million worth of bitcoin because he couldn't remember the password to his digital wallet.

₿It gained a lot of attention from the finance community as traders/investors have been focussing on which company will be next with putting Bitcoin on their balance sheet, following Tesla's announcement in February.

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📅 Next edition due: 8th April.

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