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POLITICAL REVIEW
MARCH 13 - MARCH 26, 2021
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NEW FROM ADIMPACT
We know our recaps provide an quick and easy way to monitor the most important political activity, but we're monitoring advertising outside of politics, too. Check out some of our latest analysis:
1. On the Travel Industry's rebound from Covid-19
2. Advertising toplines from March Madness
3. GM ad trends in light of chip shortages
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THE POLITICAL CONVERSATION
Thanks to local elections, special elections and active issue groups, the number of political ads on air each week keeps increasing. In the last two weeks alone there were 143 unique political ads that aired and $17.4M in spending by 552 advertisers.
The top advertisers for the last two weeks were Judicial Crisis Network, House Majority Forward, and Heritage Action for America.
See who the groups are targeting and find more toplines here.
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THE ADVANTAGE
There’s a new episode of the ADvantage up that you won’t want to miss if you're following special elections in the House. Ben and Rachel discuss the recent Louisiana specials and what we might see in spending for some of the other upcoming races.
Watch the episode here. |
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COVID 19
Covid-19 is still part of the conversation. In the last two weeks, 40 ads aired on TV that referenced the Coronavirus. These are the top two ads :
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DON'T MISS OUT
Don't wait for our recap to get the insight you need!
Follow us on Twitter and LinkedIn for the latest in political advertising ... and advertising in general because we track everything else, too!
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