“A great and interesting story transforms not only the person telling the story but all who receive it.” – Rosa Matto, Writer. 

Our client Bene Aged Care has launched an exhibition celebrating the stories of everyday individuals living and working in elderly care, whose life experiences shape our communities and our culture. 

LivingProof, open at the Migration Museum until June, celebrates the often over-looked moments of joy, beauty and engagement in the elderly care community. The exhibition and accompanying book shares the stories of residents, clients, their families, staff and volunteers as told by author and chef Rosa Matto and brought to life with beautiful images by Italo Vardaro.  

Hughes worked with Bene to promote LivingProof, including interviews on the ABC and 5AA, stories in The Sunday Mail, in industry publications, regional media and on Italian-language programs. Hughes is also managing the ongoing social media promotion of the exhibition in paid and organic formats. Find out more and experience this heart warming exhibition at www.bene.org.au/livingproof

Image: Courtesy Bene Aged Care

The Hughes team partnered with Engagement Australia, a peak alliance of Australian and New Zealand universities, to design their latest book titled Engagement Matters: Curriculum challenges for universities. 

The book brings together writings specifically on key aspects of university engagement and the curriculum. Hughes designed, edited and published the book, which is expected to foster and provoke debate on how universities engage with some of the major issues of our time.

Did you know about 95% of website clicks come from first-page results in search engines like Google? Search Engine Optimisation (SEO) is about free tactics that will improve the visibility of your company website for better search engine performance and generate customer traffic. 
 
In this workshop tailored to small businesses or marketing managers, our Social and Digital Media Specialist Haley Tamblyn will explain what SEO is, and five simple things you can do to get your search results working for your business. The session will touch on the difference between organic search and paid Google Ads and simple things you can do to help your business rank more highly in search and get more customers.
 
SEO is nothing to be scared of – come along to this session and find out why!
 
SEO Fundamentals is on Wednesday 19 May from 1pm-3pm at the Unley Town Hall. Registration is just $5 thanks to the Unley Council ReBoot Program. Book online here, or phone 8372 5100.

Is your business closing its doors for the Easter long weekend? Will it close for all or part of the ANZAC Day public holiday? This is information your customers will want to know.
 
A Google My Business listing is free and commands a significant footprint in Google search results when your customers are searching for your business, especially when hours may be a little different than usual.
 
Updating an existing Google My Business listing is as simple as:

1. Log in to your Google My Business account.
2. Click ‘info’ on the left menu bar.
3. Click the pencil next to the opening hours section.
4. Make your edits.
5. Click ‘apply’.

If you have a physical business location but no Google My Business listing, you can find out more about how to set one up in this article here. Or reach out to us for help at digital@hughespr.com.au