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👋 Hi, in this week's Behavioral Insights newsletter I have selected 6 articles for you. Enjoy the reading.
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1. Less is more 🔪
A series of experiments published in Nature, shows that people when in search of a specific solution default to adding stuff, rather than to remove something. This might be the reason why your schedule is so full and organizations introduce unnecessary bureaucracy. We have to remind people of the option to simply things: less is more. Read the paper or watch the video explainer (6 mins)
2. Why experiment prioritisation is so difficult 😓
"... because we either over-simplify it, or try to append arbitrary and binary frameworks to the problem, or focus on outcomes rather than value, or don’t take into account iteration, or don’t take into account alignment with the wider business objectives, or ... ". Read the article
3. Beyond power analysis: metric sensitivity in A/B tests 🔦
From the Microsoft experimentation team: how can we maximize the chance of detecting an effect when there is one? Read the article
4. Learning to love to talk to customers 💬
Talking to real customers can be scary. Jeff Gothelf explains how he learned developers to love to talk to real customers. Read the article
5. The little jab book 💉
Applied behavioral science to increase vaccination uptake. Download it here
6. What eye tracking can teach us about form optimization 👀
Six findings based on users making their way through six UK financial forms. Read the article
😀 Fun of the week 🍪
Cartoon from Tom 'Marketoonist' Fishburne: Advertising without cookies
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As always, if you're enjoying this newsletter, I'd love it if you shared it with a friend or two. You can send them here to sign up.
I try to make it one of the best emails you get each week, and I hope you're enjoying it.
And should you come across anything interesting this week, send it my way! I love finding new things to read through members of this newsletter.
Until next week, keep experimenting.
— Kevin
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