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PEC Part 2: What are the Professional Enhancement Campaign Talking Points?
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In our last e-Alert, we introduced you to the Professional Enhancement Campaign, also known as the PEC, a branding tool that builds on three core principles:
- We are Empathetic
- We are Optimistic
- We Demonstrate Fortitude
The New PEC toolkit has the complete set of talking points for healthcare, health information, AHIMA, AHIMA-certified Health Information Professionals and more. Here are a few:
On Healthcare:
Today, healthcare has grown beyond its traditional and established silos, ever-changing and constantly evolving. Healthcare is now everywhere; we wear it on our wrists, collect it on our phones, and engage with it in our homes and workplaces. Advancements in the healthcare space continue to surpass our expectations because they are driven by a properly-managed foundation of health information. AHIMA and the professionals we serve work to ensure that tomorrow’s healthcare will be even more connected, more accurate, more innovative, and more extraordinary than ever before.
- Healthcare and health information are everywhere.
- Health information is critical to healthcare evolution.
On Health Information:
Health information is increasingly complex and ever-changing. An electronic signifier of identity with which we advocate to ensure information integrity is as essential as a fingerprint, or social security number. The data that comes with every healthcare experience—every conversation, knee tap, and blood draw—generates essential information that can significantly impact our personal and collective wellbeing.
- Health information is human information.
- Health information impacts wellbeing.
On AHIMA-Certified Health Information Professionals:
AHIMA-Certified Health Information Professionals keep health information human. As leaders at the intersection of healthcare, technology, and business, we possess a uniquely comprehensive view of a resource that is critical to meaningful health innovation. The accuracy, protection, and accessibility of health information remains our priority as the definition of healthcare continues to evolve. Our AHIMA credentials serve as a mark of confidence for the organizations we steer and the patients we serve, proving our expertise in an ever-transforming space.
- AHIMA-certified professionals keep health information human.
- AHIMA-certified professionals are leaders at the intersection of healthcare, technology, and business.
Stay tuned for final version of this three part series leading into HIP Week: How can we as HIM Professionals adopt these principals personally and in our work environments? We will walk you through the toolkit and provide examples that all health information professionals can mirror and customize to highlight and elevate our profession across SC, nationally, and globally.
Your SCHIMA HIM Awareness & Member Engagement Team
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SCHIMA Election Will Begin Monday, April 19, 2021 and Run through Monday, May 3, 2021
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Your SCHIMA Board members would like to challenge you to surpass our voting baseline (see chart below).  While we did not have more than one nominee for every open position this year, we can all agree this has been an unusual and challenging year. Your participation remains crucial to our collective success in SC. The ballot will be announced next week. Volunteer board appointment positions for 2021-2022 will be announced very soon. Please volunteer. We need your expertise!
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Access Is Live! Log In and Get Started
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After much anticipation, AHIMA Access is ready to welcome you. We think you will find Access to be a modern, robust digital space, where you can connect with your fellow health information professionals and a variety of dynamic professional content.
If you have any questions about logging in, find helpful instructions in the email we sent to members earlier this week.
Create Your Access Profile
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 Do you have open positions? Consider posting your job openings on the SCHIMA Job Board.
Cost is $75 for a 90-day posting.
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